Director, Social Media

Job Title: Director, Social Media

Department: Content & Digital Media

Business Unit: Major League Fishing

Location: Benton, KY

Reports To: VP, Content & Digital Media

Employment Type: Full Time – Salaried – Exempt

Supervisor Position: Yes

Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK’S Sporting Goods Park, the Paramount Theatre, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), KIMN, KXKL, KKSE (FM/AM), Altitude Sports & Entertainment, Major League Fishing, Winnercomm, Outdoor Sportsman Group and SkyCam.

Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, Discovery Channel, Outdoor Channel, CBS Sports Network, World Fishing Network and on demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 17 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.

Nature of Work:

The Director, Social Media at Major League Fishing (MLF) is responsible for creating, developing and executing the organization's overall social media strategy. This role requires an experienced, creative, organized leader with demonstrated experience in social media management, a deep understanding of social media strategies, and the ability to drive engagement and growth across all social media platforms.

Examples of Work Performed:

• Create, develop and implement comprehensive social media strategies.
• Lead and manage the social media team to achieve engagement, growth and monetization goals.
• Collaborate closely with internal content-creation team to ensure that all social media content aligns with MLF’s brand and messaging.
• Oversee the creation and distribution of content across all social media platforms.
• Collaborate with internal teams to integrate social media strategies with overall marketing and communications plans.
• Monitor and analyze social media performance and provide reports on key metrics for monetization and engagement.
• Stay up to date with industry trends and emerging social media platforms.
• Manage relationships with external content creators and influencers.
• Develop and manage social media budgets.
• Ensure compliance with all regulatory and organizational standards.
• Additional duties as assigned

This description is a summary only and highlights the general level of work being performed. It is not intended to be all-inclusive. The duties of this position may change based on business needs. The Company reserves the right to add or remove duties and responsibilities at the discretion of the supervisor and/or hiring authority.

Working Conditions & Physical Demands:

• Typical office conditions
• Ability to travel as needed
• Work outside in all weather conditions
• Work in a fast-paced environment
• Ability to work weekends

Qualifications:

• Minimum:
  • BS/BA degree in Communications, Marketing, Digital Media or a related field.
  • 7-10 years of experience in social media management.
  • Expert-level understanding of all social-media platforms, social monetization and content creation.
  • Strong leadership and team management skills.
  • Excellent organizational and multitasking abilities.
  • Exceptional writing and editing skills.
  • Ability to work under pressure and meet tight deadlines.
  • Proficiency in social media tools and platforms.
• Preferred:
  • Knowledge of the tournament bass-fishing industry is strongly preferred.
  • Certification or additional degree.
  • Ability to acquire or produce and maintain a valid driver’s license and meet company vehicle driving standards.

Competencies/Knowledge, Skills & Abilities:

• Ability to multi-task, prioritize and adapt to changing environments.
• Ability to complete work accurately and in a timely manner.
• Ability to work both independently and in a group setting
• Demonstrate good judgment skills.
• Ability to maintain a positive attitude and demonstrate professionalism.
• Ability to maintain a high level of confidentiality.
• Ability to communicate effectively orally and in writing.
• Possesses excellent interpersonal skills.

Benefits Include:

• 12 paid company holidays
• Health insurance (medical, dental, vision)
• Paid time off (PTO)
• Life insurance
• Short and long-term disability
• Health savings account (HSA)
• Flexible spending plans (FSAs)
• 401K

Equal Employment Opportunity:

Kroenke Sports & Entertainment (KSE) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.