ACCOUNT EXECUTIVE (Wellness + Lifestyle)

KRUPA is seeking a passionate publicist energized by wellness and lifestyle brands to help grow its roster of mission-driven clients. The ideal candidate is a creative, strategic thinker with at least two years of PR experience, excellent writing skills, and strong communication with clients and teams. If you thrive in a fast-paced environment and are excited to shape the future of wellness PR, we’d love to hear from you!

Who You Are:

• Self-Starter: You’re proactive, always a step ahead, and anticipate what’s next without being told.
• Communication & Organizational Pro: Clear communication and efficient systems are your superpower, keeping clients and teams seamlessly on track.
• Wellness-Savvy: You stay ahead of trends and key players in the wellness industry, bringing fresh ideas and insights to every project.
• Strategic Storyteller: Crafting compelling narratives is your strength, helping clients articulate their vision with impact.
• Media Maven: You’re immersed in media, securing tier 2 and 3 placements with ease while aiming for top-tier features.
• Multi-Tasker: Thriving in fast-paced environments, you juggle multiple clients while staying focused, organized, and energized by the hustle of PR.

What You Will Do:

• Take Charge with Media: Build and maintain media lists using both traditional and AI-driven tools.
• Client Communications: Lead day-to-day client interactions, ensuring seamless communication and proactive updates.
• Event Support: Assist in planning, logistics, and media follow-up for client events, ensuring flawless execution.
• Reporting & Analysis: Create insightful monthly reports, leveraging AI tools to identify trends and opportunities for clients.
• Pitch & Innovate: Develop creative, non-traditional press pitches and activations while consistently brainstorming fresh ideas.
• Build Connections: Network and nurture relationships with editors, influencers, and media contacts within wellness, lifestyle, and mission-driven sectors.
• Be a Builder: Play a key role in the company’s growth, contributing ideas, fostering innovation, and helping shape its future.

What We Provide:

• Medical, dental, and vision insurance
• Generous FTO and paid holidays
• Paid mental health digital detox day
• Community Give Back: We raise funds for NAMI and other charities, walk 5ks, clean up local neighborhoods, donate to women’s shelters, and other acts of giving.
• 401(k) retirement plan with matching free financial advising
• $150/month wellness stipend
• 6-weeks paid leave for new parents
• Summer Fridays (end work at 2pm on Fridays, Memorial Day–Labor Day)
• Customized professional development and mentorship

The position is on-site in our Soho office Tuesday-Thursday and remote on Monday and Friday.

Other Essentials

KRUPA is committed to creating an inclusive, high-performing environment and believes we are better and stronger as an organization with authentic representation from diverse communities, backgrounds, and beliefs. We provide equal opportunities to qualified candidates and recruit, hire, train, compensate, educate, and promote persons in all positions without regard to race, color, sex, sexual orientation, religion, disability, or national origin.

All your information will be kept confidential according to EEO guidelines.