What are the responsibilities and job description for the Senior Account and Fundraising Strategist position at KSHurst Services?
Senior Account and Fundraising Strategist
Remote Position | Must live in the USA | Full Time or Freelance Option
In partnership with a digital marketing agency that serves nonprofits, KSHurst is hiring a Senior Account and Fundraising Strategist to help accelerate the growth and impact of organizations doing good in the world by creating digital marketing and communications strategies for nonprofit and social good organizations.
Who You Are
This position is ideal for someone with a strong direct response or digital fundraising background, experience in email production, and a technical mindset for data analysis and reporting. While this role is primarily focused on execution, we are looking for someone eager to learn strategy and grow into a leadership role over time.
Key Responsibilities
Campaign Execution & Email Production
• Build, test, and deploy fundraising and engagement email campaigns across various platforms (e.g., Engaging Networks, EveryAction, Salesforce Marketing Cloud, Luminate, etc.).
• Set up audience segmentation, A/B testing, personalization, and dynamic content to optimize performance.
• Troubleshoot email deliverability issues and improve inboxing rates.
• Manage email calendars and ensure campaigns are launched on time.
Data Analysis & Reporting
• Track and analyze performance metrics for email, donation pages, and paid media campaigns.
• Create custom reports and dashboards to monitor trends, identify insights, and optimize future campaigns.
• Work with data teams to ensure proper UTM tracking, CRM integration, and attribution modeling for multi-channel campaigns.
• Assist in donor file segmentation and list hygiene practices.
Process Improvement & Strategy Support
• Support the development of fundraising strategies, donor journeys, and campaign plans.
• Research emerging trends, tools, and best practices in digital fundraising.
• Work closely with strategists to develop testing roadmaps and optimization strategies.
• Collaborate with designers, copywriters, and media buyers to align creative with data-driven insights
What We’re Looking For
• 4 years in digital fundraising, direct response marketing, or email production.
• Experience with at least one nonprofit CRM or email platform (e.g., Engaging Networks, Luminate, EveryAction, Salesforce).
• Familiarity with Google Analytics, Looker Studio, or other reporting tools.
• Some knowledge of HTML/CSS for email production is a plus.
• Strong understanding of email deliverability best practices, segmentation strategies, and A/B testing methodologies
• Strong data analysis skills—comfortable working in spreadsheets, interpreting trends, and making recommendations.
• Understanding of UTM tracking, CRM integrations, and reporting dashboards.
• Bonus: Experience with SQL, APIs, or automation tools like Zapier.
• Detail-oriented, with strong execution skills.
• Excited to learn more about fundraising strategy and donor engagement.
• Collaborative and proactive—always looking for ways to improve processes and performance.
