What are the responsibilities and job description for the Senior Media Planner, Communications Planning position at KWG?
Senior Communications Planner
Our company KWG is a mid-sized full service advertising agency in Manhattan. We are currently seeking an individual with a passion for advertising and 2 years of previous media planning experience. The position offers tremendous potential and growth for a self-starter who wants more responsibilities.
The Senior Communications Planner will be part of the Communications Planning team and work with and cross departmentally with Investment & Execution (online and offline), Analytics and Creative. You’ll be a team member of an innovative, integrated media department responsible for designing plans for national brands. Our agency is dedicated to delivering creative, strategic, innovative solutions that deliver competitive advantage and outsized results.
Key Responsibilities :
- Develop & manage media recommendations by understanding client objectives and translating into media strategies & tactics.
- Possess and communicate an understanding of the market dynamics, target audiences, competitive landscape, and messaging strategy for each brand.
- Establish and grow strong relationships with the clients through daily / weekly communication and by demonstrating industry knowledge and client’s business needs.
- Maintain strong relationships with media vendors to increase knowledge and identify new media opportunities and relevant testing initiatives.
- Make use of available syndicated media research data, and other resources to build the optimal reach, frequency, and media mix.
- Work closely and coordinate with the biddable media team to ensure best practices are maintained throughout implementation process and that optimizations and insights are reported back to the client.
- Ensure efficient and clear lines of communication are maintained with all internal and external teams working on each account.
Who You Are :
Requirements :