What are the responsibilities and job description for the Product Marketing Manager, Software position at L-Acoustics Group?
Join our passionate and dedicated teams who are shaping the future of sound!
The Product Marketing Manager (PMM) plays a pivotal role in driving the success of our products in the market. Working closely with the Technical Product Manager (TPM) and other cross-functional teams, the PMM ensures that our products are not only market-ready but also strategically positioned to maximize their impact and adoption. The PMM is responsible for crafting and executing comprehensive go-to-market strategies, creating compelling marketing content, conducting in-depth market analysis, and enabling our sales teams with the necessary tools and information.
Principal Responsibilities :
Develop high impact marketing and sales enablement collaterals and tools to support Sales and Application Projects divisions in understanding and adopting new and updated products.Responsible for maintaining technical deliverables (product and system spec sheets...)Promote Products at marketing events, trade shows, virtual product launches... Conduct public presentations of products uses and benefits to users at conferences, tradeshows and digital media.Provide guidance and support for the global team. Interact with the company's Sales, Applications Design and Marketing teams and become an internal conduit for both product information dissemination and intake.Develop advocacy with sales, end-user and decision-makers by articulating features, benefits, and overlying the value proposition of L-Acoustics products.Proofreading and support of technical information and product advertising communications (press review, social networks, website...).Act as the product expert and remain current with technology advancement.Acts as ambassador and technical authority for products and technologies during virtual or physical events in professional EnglishDevelop and maintain relationships with expert users of product to gather feedback, with the goal to improve our products.Required Skills :
Ability to create technically focused sales materials and presentations, articulating product and technology features and benefits.Exceptional communication and presentation skillsDeveloping GTM strategy for new products, and product updatesCustomer Journey mappingProject management skills for creating and managing product launch assets and timelineAbility to build a network and be a brand ambassador in all internal and external settingsAt least 3 years of experience in a product marketing positionKnowledge of the Pro-Audio Industry, including market requirements and state of the art technologiesExperience in the Live Sound Industry, including workflows and technologiesKnowledge of L-Acoustics products, technologies and workflowsExperience in product marketing for HaaS or SaaSConversion modelingMarketing Mix modelingCRM toolsMarketing automation toolsData analytics tools (Semrush, Google Analytics, Meltwater, Piwik etc.)Benefits :
Profit sharing bonus scheme.Telework- two days from home and three days from officeTravel OpportunitiesRetirement Plan (401k) : We offer a 4% matching after 90 days of service.Health Insurance (Medical and Dental)
Additional details :
Work hours : 07 : 30-16 : 30
Address : Los Angeles. 2645 Townsgate Road #600.
Westlake Village , CA 91361 - United States.
Join our passionate and dedicated teams who are shaping the future of sound!
