What are the responsibilities and job description for the Senior Specialist, Media Insights position at L brands?
Senior Specialist, Media Insights & Forecasting
We are seeking a highly skilled Senior Media Specialist to join our team. This role requires a deep understanding of media analytics, with a strong emphasis on budget management, tracking, pacing, forecasting, and analysis.
The ideal candidate will have exceptional analytical skills, experience in media planning and buying, and a keen eye for detail.
Why You Belong Here:
You'll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.
We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business.
Your Impact:
Budget Tracking & Pacing:
- Track and report on budget allocation, spend, and variances
- Ensure accurate and timely budget reconciliation and financial reporting
- Develop and maintain detailed budget tracking systems and dashboards; monitor financial performance against budget and forecast
- Collaborate with Media and Finance partners to ensure accurate budget allocation and spending across all media campaigns
Forecasting & Analysis:
- Develop and maintain financial models to predict future media spend and performance; provide accurate and actionable financial forecasts to guide decision-making
- Collect, analyze, and interpret media data from various channels; create comprehensive reports and presentations that highlight key metrics, trends, and insights
- Analyze campaign performance data to identify areas of improvement to optimize media strategies; provide recommendations to enhance campaign and ROI
- Collaborate with analytics teams to analyze customer behavior, customer sentiment, profitability, marketing mix models as they pertain to media spend
Requirements:
- Bachelor's degree in quantitative field (e.g. Finance, Analytics) or equivalent experience
- 5 years of experience in media analysis, budget management, forecasting, marketing analytics or in a related field
- Strong understanding of media planning and measurement methodologies across various channels
- Expertise in data visualization and reporting tools (Google Looker, Snowflake, MSI, Adobe Analytics)
What We Offer:
As a hybrid role, the person in this role will be expected to be in two days during each week, typically Wednesday and Thursday.
