What are the responsibilities and job description for the ELEMIS-Digital Marketing Coordinator position at L'Occitane En Provence?
WHO WE ARE
We are a skin wellness brand with an aromatherapist’s soul, an artist’s spirit, and a scientist’s commitment to results. An innovative and global British skincare brand with over 30 years of expertise and available in over 100 countries, we believe in ‘truth in beauty’.
SUMMARY
Reporting to the Senior Manager of Digital Marketing & CRM, the Digital Marketing Coordinator will play a pivotal role in supporting day-to-day digital marketing activities aimed at driving performance and acquiring new customers. This position will focus on the development, execution, and optimization of digital campaigns across multiple paid channels, including Paid Social, Paid Search, Affiliates, and Display.
ESSENTIAL RESPONSIBILITES
Campaign support (50%)
Creative planning (30%)
The salary range for this role $63,000-$67,500.
Sustainability Responsibility
QUALIFICATIONS & CHARACTERISTICS
Elemis is an equal opportunities employer. This means that, when making decisions about our employees’ careers with us, our main considerations are their ability to do their jobs and develop in their roles. One way we cultivate change is by creating a more diverse and inclusive workplace and organizational culture. As part of this, we are committed to building an environment that is free from discrimination and harassment, where everyone feels respected and valued. We recruit positive minded people who share our core values and our commitment to sustainability.
We are a skin wellness brand with an aromatherapist’s soul, an artist’s spirit, and a scientist’s commitment to results. An innovative and global British skincare brand with over 30 years of expertise and available in over 100 countries, we believe in ‘truth in beauty’.
SUMMARY
Reporting to the Senior Manager of Digital Marketing & CRM, the Digital Marketing Coordinator will play a pivotal role in supporting day-to-day digital marketing activities aimed at driving performance and acquiring new customers. This position will focus on the development, execution, and optimization of digital campaigns across multiple paid channels, including Paid Social, Paid Search, Affiliates, and Display.
ESSENTIAL RESPONSIBILITES
Campaign support (50%)
- Work closely with the Senior Manager of Digital Marketing & CRM in the development & execution of paid media campaigns that align with the sales goals and budget for elemis.com.
- Communicate with the agencies about upcoming launches and campaigns.
- Ensure consistency in creatives and messaging across Paid Search, Paid Social, Affiliates and Display, by working closely with the Creative Team and the Senior Manager of Digital Marketing & CRM.
- Coordinate with the Creative Team and the Senior Manager to align campaign creatives with the overall marketing strategy.
- Support for other digital activations (sampling, paid giveaways, boosting) to help with customer acquisition for elemis.com.
- Contribute to strategies aimed at increasing customer acquisition and engagement on elemis.com.
- Work closely with the Senior Manager of Digital Marketing & CRM in the development & execution of paid media campaigns for retail campaigns (Sephora, QVC, Ulta etc.).
Creative planning (30%)
- Brainstorm and develop innovative ad creative concepts, including messaging and design variants, to enhance campaign effectiveness.
- Collaborate closely with the creative team to finalize deliverables, ensuring that all creative assets meet brand guidelines and campaign objectives.
- Provide feedback and suggestions to the creative team to improve the visual and textual elements of ads.
- Support with the production of weekly/monthly performance reports.
- Update digital trackers and gather insights/learnings for upcoming campaigns.
- Research market trends and produce competitor analysis to highlight opportunities.
- Share key findings with the team to drive continuous improvement and optimization.
- Ensure reports are accurate, comprehensive, and delivered on time.
- Additional tasks as assigned.
The salary range for this role $63,000-$67,500.
Sustainability Responsibility
- Ensure all duties carried out and actions completed in every aspect of your role, contribute to the short and long-term Sustainability Goals set-forth by the ELEMIS - Climate, Biodiversity & People Pillars
QUALIFICATIONS & CHARACTERISTICS
- Bachelor's Degree (BS/BA), 1-2 years of experience in digital marketing as an intern or full-time a plus.
- Experience in skincare/beauty/CPG industry preferred.
- Ability to successfully multitask and prioritize tasks in a fast-paced environment
- Able to interact professionally with external clients to help drive digital account success and with internal cross-functional partners.
- Comfortable working both independently and collaboratively.
- Detail oriented with excellent time management, organizational, and communication skills.
- Proficient in MS Office (PowerPoint, Excel).
- Creative and proactive.
- Interest for beauty industry and digital trends.
Elemis is an equal opportunities employer. This means that, when making decisions about our employees’ careers with us, our main considerations are their ability to do their jobs and develop in their roles. One way we cultivate change is by creating a more diverse and inclusive workplace and organizational culture. As part of this, we are committed to building an environment that is free from discrimination and harassment, where everyone feels respected and valued. We recruit positive minded people who share our core values and our commitment to sustainability.
All Applicants:
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Salary : $63,000 - $67,500
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