Director, Brand and Consumer Engagement Lead - L'Oreal Professionnel & AirLight Pro

Job Title: Brand & Consumer Engagement Lead, L'Oréal Professionnel and AirLight Pro

Function: Digital

FLSA Status: Exempt

Division: Professional Products

Supervisor Title: Head of Marketing, L'Oréal Professionnel

Location: New York

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and to lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, Pulp Riot, Biolage, Mizani, L’Oreal Technique and Pureology.

What You Will Do

As the center of gravity for brand engagement, Brand & Consumer Engagement Lead is responsible for the strategic leadership of Advocacy, Influence, and Organic Social for the brand, developing and implementing a comprehensive GTM strategy across paid, earned and owned media that aligns with brand vision and challenges the status quo.

This person keeps community at the core to build affinity and advocacy for the brand, building and nurturing relationships with influencers and brand advocates, fostering authentic connections that drive advocacy and loyalty. They ensure that the professional point of difference remains the foundation of all campaigns, creative, and content.

They are fueled by creativity – thinking outside the box to deliver innovative ideas and strategies that are disruptive and attention-grabbing to ensure the brand stands out from competition. This creativity is woven into storytelling, allowing them to create or partner with the divisional storytellers to create engaging narratives that deeply connect with target audiences, utilizing the right influencers and partners to amplify and strengthen brand messages.

Key Job Accountabilities

• Strategic Partnerships: Fostering partnerships and leading integrated marketing esp. cross-industry that align with brand equity and both short-term & long-term brand goals
• Trendspotting: identifying and staying ahead of emerging social media and influencer trends to ensure we are moving at the speed of culture.
• Turning Data Into Action: champion a performance mindset, setting clear KPIs and measurement for all programs and leveraging data to optimize performance and maximize ROI.
• Team Management & Development: lead and inspire a high-performing team to maximize performance and business results.
• Cross-Functional Collaboration & Agency Orchestration: Influence and collaborate with key internal stakeholders, including brand marketing, sales, media and global DMI teams. Manage relationships with external agencies and partners.
• Compliance: Ensuring appropriate management and enforcement of LUSA practices across all areas of advocacy.
• Budget Stewardship: Oversee and manage allocated budgets for all PR, social media, influencer marketing, and related activities. Optimize resource allocation for maximum campaign impact to demonstrate efficiency. Ensure division and finance has visibility into spend, impact, and plans,
• Connection: Drive connection between the pro and consumer, building power duos to push the professional point of difference with consumers and drive desirability among pros.
  
  

Core Digital Skills Required

• Advocacy Strategy Design: Defining the right advocacy strategy to reach a specific target audience and determining the most effective messaging, communication channel and appropriate advocates
• Influencer Management: Identifying, recruiting and maintaining relationships with third-party advocates, in order to enhance the visibility and reputation of an organization/brand
• Creative Thinking: Generating new ideas, untried approaches, methods or opportunities to create high added value
• Consumer Understanding: Understanding holistic consumer needs and aspirations in their human and social context
• Briefing: Providing concise and relevant information to an individual or a group in order to prepare them for a task or situation and obtaining the desired outcome
  
  

Required Qualifications/Skills

What We Are Looking For:

• 8-10 years of experience in an influencer marketing and/or social strategy leadership role.
• Strong leadership skills with a proven track record for growing brands through impactful influencer, social and PR programs.
• Deep understanding of social media platforms and the influencer landscape.
• Strong communication and relationship-building skills. Existing influencer relationship is a plus.
• Excellent project management and organizational skills.
• A genuine passion for the beauty industry.
  
  

What’s In It For You

• Salary Range: $138,500- $200,800
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs
  
  

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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