Manager, Global Campaigns & Content, Matrix DMI

Who We Are

For over a century, L’Oréal has dedicated its energy, innovation, and scientific excellence to one purpose: Beauty. Our goal is to offer everyone worldwide the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility, catering to the infinite diversity of beauty needs and desires.

At L’Oréal Professional Products, our mission is to empower hairdressers, cultivate a sustainable hair industry, and spearhead the digital transformation of our sector with a customer-centric approach. Our brand portfolio includes L’Oréal Professionnel, Kérastase, Redken, Matrix, Biolage, Mizani, L’Oréal Technique, and Pureology.

The Role

As Global Campaigns and Content Manager, you will be a key player in developing winning content consistently across all owned touchpoints. You will define and execute the go-to-market activation plan for new product launches and core product lines ("pillars"), partnering with the product development and creative teams to ensure an integrated approach across all channels, including advocacy & influence, paid and organic social media, traditional media, and merchandising.

Responsibilities

• Manage the content creation budget.
• Develop compelling creative briefs based on the marketing strategy (design target, USP, vision of success, etc.) and champion the "Big Idea" generation from consumer insights.
• Translate product briefs into 360° activation plans, defining the scope of assets needed within the global framework.
• Collaborate with key markets ("drive markets") to validate briefs and gather insights.
• Oversee content creation, ensuring resonance with target consumers.
• Manage all media channels, including owned (social media, website, beauty tech, PR), earned (advocacy & influence), and paid (above-the-line, search, e-commerce). Manage the social media community management team.
• Establish and track campaign KPIs with key markets, providing continuous feedback to creative teams.
• Partner with R&I, Claims, and Legal to validate creative/claims.
• Work with CMI to assess campaign performance using data from key markets.
  
  

Qualifications

• Bachelor's degree in Business, Marketing, Communications, Journalism, or a related field.
• 3-5 years of proven experience in campaign management, content creation, or a similar role.
• Solid understanding of content marketing principles and best practices across different platforms. Comfort developing and executing content calendars aligned with marketing goals.
• Excellent writing and editing skills across various formats (articles, website copy, social media posts, emails, video scripts).
• Experience with SEO, visual content creation (basic graphic design or video editing), and content performance metrics is a plus. Softened requirement for Manager level.
• Ability to plan, execute, and measure multi-channel marketing campaigns, including setting goals, managing budgets, analyzing results, and optimizing performance.
• Strong organizational and time management skills to manage multiple projects and meet deadlines. Familiarity with project management tools is a plus.
• Ability to track, analyze, and report on campaign performance using relevant metrics.
• Excellent communication skills for effective collaboration with internal and external partners.
  
  

What’s In It For You

• Salary Range: $98,400-$140,200
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs
  
  
  

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