Senior Manager – Analytics & Insights

Title: Senior Manager – Analytics & Insights

Division: Corporate, CDMO

Location: 10 Hudson Yards, New York, NY

Reports to: Vice President, Analytics & Insights

WHO WE ARE: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

CDMO: The Corporate Digital and Marketing Office mission is to put the consumer at the heart of L’Oréal’s business and drive digital innovation. As a force for L’Oréal’s innovation, CDMO delivers the best consumer experiences, drives new marketing models, and spearhead new digital capabilities to futureproof the group’s business.

Job Summary: The Senior Manager of Analytics & Insights is responsible for providing the Media teams with data-driven insights and measurement solutions that guide optimization and investment decisions. This role operates in a consultative fashion with the media team, identifying critical business questions, developing supporting framework and logical solutions. We are problem solvers who apply rigorous analytical skills to assess and steer L’Oréal’s paid media investments, driving growth through data-driven insights on efficacy as well as efficiency. The Senior Manager collaborates with multiple internal teams across IT, media, marketing to deliver strategic analyses and recommendations, conduct experiments, and produce tools that support media effectiveness.

Description

• Using your foundational knowledge of media platform data and business data from a multitude of sources, you will oversee the end-to-end process of orchestrating the setup of key data elements, determining ideal database environment solutions, maintaining / establishing data ETL and QA processes to ensure their continued stability.
• Listen to business questions and reporting requirements to create customized reports / dashboards that provide data-driven answers that aid in business decisions.
• Requires an eye for numbers, intellectual curiosity, proficiency at problem solving, a strong understanding of digital / traditional media.
• Work with the media teams to create measurable online and offline campaign objectives and key performance indicators.
• Determine campaign data and tracking requirements – manage measurement systems for data capture and reporting.
• Ensure teams have access to self-service visualization and reporting tools as well as oversee maintenance of data governance principles within BI platform.
• Collaborate with internal stakeholders on key business initiatives and manages on-going data projects related to media.
• Determine appropriate project prioritization based on potential business impacts that measurement/analytics would enable.
• Assist media teams to ensure successful onboarding of existing media dashboards to foster user adoption and scalability. Provide ongoing training and educational resources to help users become proficient on how to use and leverage the media effectiveness tool. Conduct workshops, and one-on-one training sessions as necessary.
• Keep media and marketing teams informed about product updates, and best practices through regular communication channels such as newsletters, webinars, and email updates.
• Establish and monitor key product metrics, such as user adoption and retention. Identify areas for improvement and make data-driven decisions to improve business outcomes.
• Oversee the demand management & delivery process to ensure continued product stability for all media reporting needs.
• Collaborate with the Global team to help govern taxonomy compliance updates, proper ingestion of O O data sources and ensure consistency across KPI definitions.
• Ensure tech team builds & maintains appropriate data sourcing pipelines as well as quality assurance procedures.
  
  

What We Are Looking For

• Bachelor’s degree in related field; 5-6 years of professional experience.
• Can work independently and as part of a team to deliver business insights.
• Strong skills in written and oral communications, a can-do attitude and the willingness to tackle hard problems in innovative ways.
• Must be able to interpret and clearly communicate results to a non-technical audience through clear and engaging storytelling.
• Thrives in a fast-paced environment that values cross-team collaboration and building on the success of others.
• Ability to develop and track the performance of comprehensive project plans, specifically to analyze the successful completion of short- and long-term media goals.
• Be self-driven and show the ability to deliver on ambiguous projects with incomplete data.
• Great project management, measurement, and planning capability; taking ownership from the start to the finish.
  
  

What’s In It For You

• Salary Range: $137,000 – $195,200
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs
  
  

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time. 

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