What are the responsibilities and job description for the Art Director - Creative, Biolage/Pureology/Mizani position at L Oreal USA?
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Art Director - Creative, Biolage / Pureology / Mizani
New York, NY, New York
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Permanent
New York
New York, NY
Creative Design
Full - Time
06-Feb-2025
Who We Are :
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business : Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centr ic approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, L’Oreal Technique and Pureology.
We are the internal creative team for L’Oreal USA’s American Brands of the Professional Products Division, including Redken, Matrix, Biolage, Pureology, Mizani, Pulp Riot and L’Oreal Technique.
We are looking for a talented and innovative Art Director to shape and evolve the Biolage, Pureology, and Mizani brands. Reporting to the Brand Creative Lead, this role will be responsible for defining, executing, and maintaining the distinct visual identities of these three brands, ensuring consistency across digital, e-commerce, advertising, and in-salon environments. The ideal candidate is a strategic thinker, brand builder, and visual storyteller with experience in premium beauty, wellness, or luxury brands.
Key Responsibilities :
Brand Identity & Visual Strategy
- Partner with the Brand Creative Lead to define, evolve, and execute the distinct brand identities for Biolage, Pureology, and Mizani.
- Develop and maintain comprehensive brand guidelines (logo usage, color palettes, typography, imagery style, and other visual brand elements) for each brand.
- Establish aesthetic frameworks that reflect each brand’s unique positioning, values, and target audiences.
Creative Concepting & Execution
Collaboration & Leadership
Required Skills & Experience :
Preferred Skills & Experience :
What’s In It For You :
Salary Range : $ 117,400-$167,3 00
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Flexibility to travel and work on-location as needed
Salary : $117,400 - $167,300
