Director, Digital Content Strategist, CeraVe DMI

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Director, Digital Content Strategist, CeraVe DMI

Jersey City, NJ, New Jersey

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Permanent

New Jersey

Jersey City, NJ

Digital

Full - Time

03-Mar-2025

Director, Digital Strategist

Location : Jersey City, NJ Division : L’Oréal Dermatological Beauty Reports to : VP, Digital - CeraVe

About L'Oréal

L'Oréal is the world's #1 beauty company, operating in over 150 markets and dedicated to innovation, sustainability, and societal progress. We leverage technology, data, and science to shape the future of beauty and address global challenges. Our commitment to excellence has earned us recognition as a leading innovator and employer :

Most Innovative Companies - Fast Company, 2023

Top 5 - Most Attractive Companies Worldwide Among Business Students - Universum, 2023

Top 25 World's Best Companies - TIME, 2023

Top Companies for Executive Women - Seamount, 2023

Best Place to Work for Disability Inclusion - Disability Equal Index, 2023

With 86,000 employees across 150 countries and 36 international brands, L’Oréal is committed to making beauty accessible to all and aims to reach another billion consumers through innovation.

About L'Oréal Dermatological Beauty

The L'Oréal Dermatological Beauty division changes lives by creating the "beauty of health" with iconic brands like La Roche-Posay, Vichy, CeraVe, SkinCeuticals, and skinbetter science. As the most prescribed brands by dermatologists and specialists, the division has experienced double-digit global growth for the past five years, fueled by over 7,500 employees worldwide.

About the Role

The Director, Digital Strategist will lead the development and implementation of full digital strategies for CeraVe, collaborating with internal teams and agencies to drive 360 campaigns across all digital channels.

Key Responsibilities :

Develop and implement comprehensive digital strategies encompassing social media, influencer marketing, website optimization (SEO / SEM), e-commerce (including Amazon), CRM, and content creation.

Lead agency relationships, including selection and day-to-day management.

Create and disseminate digital playbooks for global markets to ensure consistent campaign execution.

Lead content ideation, brief development, and distribution strategies across paid, earned, owned, and borrowed channels.

Integrate offline and online activities, connecting events like dermatology congresses with digital campaigns.

Analyze digital performance, provide campaign reporting, and offer data-driven insights.

Manage timelines, deliverables, and budgets for digital initiatives.

Collaborate closely with cross-functional teams (marketing, medical, international) to ensure alignment and synergy across all channels.

Act as a digital expert, advising teams on optimizing digital marketing plans for product launches and brand initiatives.

Deeply understand and execute campaigns across all stages of the marketing funnel.

Develop innovative strategies for emerging platforms like TikTok and Twitch, integrating them into broader campaigns.

Partner with international markets, including China, to implement global campaigns effectively.

Contribute to maintaining our leading share of voice on social media and driving continued growth in search.

Qualifications :

Bachelor's degree in communications, marketing, or business.

9-12 years of experience in digital strategy across various channels (social media, influencer marketing, website optimization, e-commerce, CRM, content creation).

Skincare experience and a strong interest in health, beauty, and dermatology preferred.

Advanced proficiency in campaign development, content creation, and 360 distribution strategies.

Proven ability to manage multiple projects, prioritize effectively, and thrive in a fast-paced environment.

Excellent communication, collaboration, and problem-solving skills.

Professional demeanor, positive attitude, meticulous attention to detail, and a proactive approach.

Excellent written communication skills, with the ability to write in a medical tone of voice preferred.

Experience in KPI reporting and analysis.

Proven ability to manage vendors and collaborate with business partners on innovations.

Strong understanding of creative development and execution.

Demonstrated success in executing large-scale campaigns with measurable results.

Experience with international markets, including China.

Any relevant industry awards (e.g., Cannes Lions, CLIOs, Effies) are a plus.

What We Offer :

Salary Range : $138,500 – $200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)

Generous time-off policy

Access to company perks (product discounts, mobile allowance)

Learning and development opportunities

Employee resource groups

Mental health and wellness programs

Your Future Team :

Be at the forefront of L'Oréal's digital transformation. Our dynamic Digital team is pioneering beauty tech and creating stronger consumer connections through innovative digital strategies.

Equal Opportunity Employer :

L'Oréal is committed to diversity and inclusion. We encourage applications from all qualified individuals, regardless of background. We are an equal opportunity employer and do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition, disability, or any other legally protected status. Reasonable accommodations are available upon request. Contact [email protected] for assistance.

Safe Together Plan :

Your safety is our priority. We adhere to enhanced safety protocols to ensure a safe working environment for all employees.

Salary : $138,500 - $200,800