What are the responsibilities and job description for the AVP - Marketing, Pulp Riot position at L'Oreal?
Job Title Assistant Vice President of Marketing, Pulp Riot
Division : Professional Products Division
Location : Hudson Yards, NY
Reports To : General Manager, Pulp Riot
Who We Are :
For more than a century, L'Oral has devoted its energy, innovation, and scientific excellence solely to one business : Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oral Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and to lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L'Oral Professionnel, Kerastase, Redken, Matrix, Pulp Riot, Biolage, Mizani, L'Oreal Technique and Pureology.
What You Will Do :
The Assistant Vice President (AVP) of Marketing will play a vital role in developing and executing strategic marketing initiatives that drive business growth and enhance brand awareness. This position requires a highly motivated and results-oriented individual with a proven track record of success in marketing leadership. The AVP will oversee a team of marketing professionals, manage marketing budgets, and collaborate closely with other departments to achieve company objectives.
Key Responsibilities :
- Strategic Planning : Develop and implement integrated marketing strategies aligned with overall business goals. Conduct market research and competitive analysis to identify opportunities and inform decision-making.
- Team Leadership : Lead, mentor, and develop a high-performing marketing team. Provide guidance, support, and performance feedback to foster a collaborative and results-driven environment.
- Budget Management : Manage and optimize marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.
- Campaign Execution : Oversee the execution of marketing campaigns across various channels, including digital, social media, email, content marketing, public relations and in-store POS.
- Brand Management : Maintain brand consistency and integrity across all marketing activities, ensuring adherence to brand guidelines.
- Performance Measurement : Track, analyze, and report on key marketing metrics to assess campaign effectiveness and identify areas for improvement. Provide regular updates to senior management.
- Cross-functional Collaboration : Collaborate effectively with sales, education, product development, and other departments to ensure alignment and achieve shared goals.
- Innovation and Best Practices : Stay abreast of industry trends and emerging technologies. Identify and implement innovative marketing strategies to maintain a competitive edge.
What We Are Looking For :
Required Qualifications :
Preferred Qualifications :
What's In It For You :
Don't meet every single requirement? At L'Oral, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan : Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.
Salary : $147,100 - $213,300
