NATIONAL DIRECTOR OF SALES

LA GOLF

NATIONAL DIRECTOR OF SALES

About LA GOLF

LA GOLF's pro player, anti-establishment and innovation-focused DNA has made it the most provocative new brand in golf.

LA GOLF built its cult-like following first by re-imagining shafts, the engine and transmission of the golf swing, which none of the big five golf companies make themselves. In the first year, over a dozen major champions put the LA GOLF shafts in play.

Next, LA GOLF launched the most technologically advanced putters ever made, patenting the first-ever all carbon construction (a material 5x less dense than solid steel), which allows for a much larger area of forgiveness for off-center hits. This combined with their patented Descending Loft Face technology solves for consistency with launch angles and yields more predictable rolls.

Last year, LA GOLF's balls dropped, featuring a four-piece proprietary construction that solves for both distance and control. The LA GOLF ball has outperformed the Titleist Pro V1 in several independent tests for backspin profile, carry, and total distance.

This year, LA GOLF announced their hero product: a driver designed alongside their founding player partner and two-time U.S. Open Champion, Bryson DeChambeau.

LA GOLF was founded by Reed Dickens, the founding CEO of Marucci Sports, where he deployed a similar strategic playbook alongside co-founder Kurt Ainsworth (currently CEO of Marucci and a LA GOLF board member) to leverage unique materials and partner with the greatest players in the game to dethrone legacy incumbents Louisville Slugger and Easton.

For more information on LA GOLF products, visit LAGOLF.com

JOB LOCATION

· Anaheim, CA

RESPONSIBILITIES & DUTIES

The National Director of Sales will be responsible for leading and expanding LA GOLF's sales operations, driving revenue growth across all business units and product offerings. This sales leader will oversee the entire sales cycle, from strategic planning and budgeting to negotiating partnerships with key distributors. Our ideal candidate will not only be an excellent communicator but also demonstrate exceptional leadership in building and developing a high-performing sales team.

• Sales Team Development:
• Identify, recruit, and manage an independent sales force, ensuring alignment with company goals.
• Develop and implement training programs that equip the team with the necessary tools and skills to excel.
• Motivate sales reps, create clear KPIs to measure performance, and consistently evaluate territory, structure, and incentives, providing recommendations for improvement.
• Foster a collaborative and results-driven culture within the sales team.
• Sales Strategy and Execution:
• Develop and define annual budgets and strategic plans to achieve and surpass sales targets.
• Build and maintain strong partnerships with wholesale distribution partners, aligning with LA GOLF's mission to deliver the best products to consumers.
• Collaborate with the marketing team on promotions and ensure effective communication with major accounts and reps as required.
• Define and execute sales plans for new products, ensuring effective communication and distribution of expanded offerings.
• Work with the marketing and brand team to develop annual product and sales materials.
• Develop and implement an account management strategy for existing accounts that grows revenues, profits, and expands distribution.
• Proactively manage the order book on a daily and weekly basis, reviewing all open orders to ensure timely product shipment and customer satisfaction.
• Stay ahead of industry-specific trends and landscapes, applying insights to drive innovation and strategic planning within the LA GOLF business.
• Leadership and Communication:
• Provide regular updates on sales performance through weekly, monthly, and quarterly reports to support budgeting, strategic planning, and innovation.
• Work closely with the VP of Finance and CEO to establish financial goals and objectives, including gross revenue and gross profit, and be evaluated based on the achievement of these targets.
• Lead by example, demonstrating strong negotiation and leadership skills while promoting a culture of continuous improvement and excellence.

QUALIFICATIONS & SKILLS:

• Bachelor’s degree in marketing, business administration, or a relevant field.
• 5-10 years of experience in a senior sales role, with a proven track record in B2B sales, preferably in the golf industry (experience in the golf industry is preferred but not required).
• Strong experience in building, scaling, and leading a sales team, particularly in a dynamic and evolving market environment.
• In-depth knowledge of sales/marketing techniques and best practices.
• Excellent negotiation, leadership, and interpersonal skills.
• Capacity to manage multiple projects and work to tight deadlines.
• Outstanding written and verbal communication skills.

SALARY & BENEFITS

• $105-125k
• Employer contribution to Group Health/Dental/Life Insurance plans
• Paid Vacation
• 401k with company match

• We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans receive preference in accordance with Tribal Law.