What are the responsibilities and job description for the Creative Director position at La Jolla Group?
Company Introduction
The La Jolla Group is a worldwide leader in the action sports apparel business segment with a fast paced, high-energy environment that is continually on the move. With prominent brands such as O’Neill, PSD Underwear, Mountain Khakis, Sol Angeles, and Hang Ten, La Jolla Group has proved to be a builder of great brands, a creator of innovative products, and a master of operational excellence.
Our team enjoys flexibility with a hybrid schedule of in-office and remote work. We offer awesome discounts on our clothing brands, early release Fridays (2:00pm), occasional employer provided lunches, year-round fun events as well as a full benefits package! We believe our employees are our strongest asset and invest in their growth by focusing on developing their strengths.
General Summary
As Creative Director of the Digital Create Center of Excellence (COE), you will lead the creative vision and execution across La Jolla Group's brand portfolio. This role oversees a multi-brand creative discipline to drive content strategy, optimize asset creation, and ensure impactful, cost-efficient execution across digital, retail, and wholesale channels.
Essential Job Functions
Strategic Leadership
Seeing: Must be able to see well enough to read reports.
Hearing: Must be able to hear well enough to communicate with customers, vendors and employees.
Climbing/Stooping/Kneeling: Must be able to stoop or kneel to pick up products.
Lifting/Pulling/Pushing: Must be able to lift up to 10 pounds.
Fingering/Grasping/Feeling: Must be able to type and use technical sources.
La Jolla Group provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity includes, but is not limited to, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. La Jolla Group takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate when such behavior is reported.
Note: The statements herein are intended to describe the general nature and level of work being performed, but are not to be seen as a complete list of responsibilities, duties, and skills required of personnel so classified. Also, they do not establish a contract for employment and are subject to change at the discretion of the employer.
The La Jolla Group is a worldwide leader in the action sports apparel business segment with a fast paced, high-energy environment that is continually on the move. With prominent brands such as O’Neill, PSD Underwear, Mountain Khakis, Sol Angeles, and Hang Ten, La Jolla Group has proved to be a builder of great brands, a creator of innovative products, and a master of operational excellence.
Our team enjoys flexibility with a hybrid schedule of in-office and remote work. We offer awesome discounts on our clothing brands, early release Fridays (2:00pm), occasional employer provided lunches, year-round fun events as well as a full benefits package! We believe our employees are our strongest asset and invest in their growth by focusing on developing their strengths.
General Summary
As Creative Director of the Digital Create Center of Excellence (COE), you will lead the creative vision and execution across La Jolla Group's brand portfolio. This role oversees a multi-brand creative discipline to drive content strategy, optimize asset creation, and ensure impactful, cost-efficient execution across digital, retail, and wholesale channels.
Essential Job Functions
Strategic Leadership
- Lead the COE team in developing creative strategies that align with each brand’s identity, leveraging best practices to balance brand-specific needs with portfolio-wide efficiency.
- Partner with brand teams to ensure creative solutions are brand-appropriate, taking direct ownership for brands without dedicated marketing resources.
- Act as the Brand Strategy lead for brands without marketing teams, developing and executing brand strategies, setting seasonal direction, and managing go-to-market strategy and brand voice.
- Create adaptable brand frameworks and processes to support both established brand teams and smaller brands without extended marketing support.
- Spearhead campaign development from concept to execution across multiple brands, managing seasonal productions and capturing brand-aligned photo and video content.
- Oversee omni-channel asset creation for digital marketing, e-commerce, social media, print, packaging, and in-store merchandising
- Build and lead a high-performing creative team with efficient workflows that balance brand quality with operational efficiency.
- Establish and maintain brand guidelines, briefing templates, and streamlined approval processes to support multi-brand operations.
- Align creative strategy with business objectives in partnership with Marketing, E-commerce, and brand teams.
- Collaborate with Plan, Grow and Retain COEs to support product launches, customer acquisition, and engagement strategies across the portfolio.
- Implement digital asset management systems and quality control standards to ensure brand consistency while accommodating individual brand identities.
- Manage creative vendor relationships and budgets, optimizing shared resources for cost savings.
- Stay current with digital trends and leverage creative technologies to drive innovation.
- Monitor creative performance and optimize based on data insights, aiming for efficient, high-impact results.
- Experience in digital marketing, e-commerce, and omni-channel retail
- Strategic thinking with strong problem-solving skills
- Excellent presentation and stakeholder management skills
- Knowledge of supervisory requirements and practices/strong leadership skills.
- Skill in completing multiple tasks at once.
- Skill in oral and written communication.
- Skill in coaching, training, and evaluating employee performance.
- Ability to communicate professionally with coworkers, customers, and vendors.
- Ability to work independently and meet managerial goals.
- Ability to organize daily activities of self and others and to work as a team player.
- 10 years of creative leadership experience, ideally in multi-brand environments
- Strong portfolio showcasing omni-channel campaign development
- Proven success in building creative operations and developing talent
Seeing: Must be able to see well enough to read reports.
Hearing: Must be able to hear well enough to communicate with customers, vendors and employees.
Climbing/Stooping/Kneeling: Must be able to stoop or kneel to pick up products.
Lifting/Pulling/Pushing: Must be able to lift up to 10 pounds.
Fingering/Grasping/Feeling: Must be able to type and use technical sources.
La Jolla Group provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity includes, but is not limited to, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. La Jolla Group takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate when such behavior is reported.
Note: The statements herein are intended to describe the general nature and level of work being performed, but are not to be seen as a complete list of responsibilities, duties, and skills required of personnel so classified. Also, they do not establish a contract for employment and are subject to change at the discretion of the employer.
