What are the responsibilities and job description for the Digital Media Specialist (Internal) position at La Joya Independent School District?
JOB TITLE: Digital Media Specialist WAGE/HOUR STATUS: Exempt
REPORTS TO: Director of Public Relations & Communications PAY GRADE: Pay Grade 2
DEPT./SCHOOL: Public Relations & Communications
INITIATED DATE: May 18, 2003
FUNDING SOURCE: 199 Local Funds DATE REVISED: January 30, 2025
WHO WE ARE
La Joya Independent School District (ISD) is committed to excellence for students and our community. We have a strong, 100-year legacy in the Rio Grande Valley. The district’s vision - Educational Excellence: The Right of Every Student - conveys our urgent focus on students.
Our work is rooted in five district priorities, which require collaboration and deep commitment to supporting one another as we serve the community.
- Customer Service
- Trust & Transparency
- High-Quality Instruction
- Excellence in Leadership
- Integrity & Accountability
We are focused on ensuring every student in La Joya ISD has access to a high-quality, best-fit school as we work to improve from a B-district to an A-rated district. We serve more than 22,000 students in more than 30 schools and span six municipalities, covering more than 220 square miles.
WHO WE ARE LOOKING FOR
We are seeking a dedicated and dynamic Digital Media Specialist to support the ongoing communications efforts of the Office of Public Relations & Communications under the direct supervision of the Director, with an emphasis on videography, photography, motion graphic, script writing, web, and graphic design.
WHY LA JOYA ISD
You will be joining a district that is building on a legacy of achievement while rapidly improving and creating systems to reach new heights for student outcomes. You will receive intentional, targeted support in your leadership journey and have access to the highest-quality, research-based resources and instructional materials. We are also a district focused on continuous improvement and rigorous analysis of where we need to grow and learn.
QUALIFICATIONS REQUIREMENTS:
- Bachelor’s degree in communications, public relations, journalism, or related field.
- Three years of experience in a communications-related field required, school district experience preferred.
SPECIAL KNOWLEDGE & SKILLS:
- Excellent skills in writing and editing??
- Strong interpersonal, communication, and organizational skills?
- Demonstrated skills in photography, videography, and design
- Strong computer and web-based skills, including familiarity with desktop publishing and video/photo editing software, and Adobe Creative Cloud software
- Ability to work as a member of a team and maintain a positive office environment??
- Ability to identify, analyze, and solve problems?
- Detail-oriented, self-starter with the ability to multitask, able to change assignments on short notice with little or no direction?
- Proficient in social media video management, website, and search engine optimization tools
- Familiar with data tracking tools to evaluate the reach of content and work produced.
MAJOR RESPONSIBILITIES AND DUTIES:
- Responsible for the maintenance of the La Joya ISD district and department websites.
- Responsible for creating and maintaining the district standard for design and quality control of website content.
- Design graphics for all related video packages, social media platforms, and communication platforms.
- Set up and capture studio-quality photographs and video.
- Collaboration with the Director to determine website content and develop print material.
- Together with members of the Office of Public Relations & Communications, develop content to promote district programs, products, services, events, and awareness campaigns.
- Designated as head district photographer, responsible for archiving content.
- Assist in coverage of events, including but not limited to banquets, celebrations, special meetings, and recognitions. This includes after-hours meetings or activities as assigned.?
- Collaborate with district staff across departments to reach department goals.
- Meet the physical demands of the job, such as loading and unloading of audio and video equipment.
- Assist the office in other duties assigned by the Director of Public Relations & Communications.
WORKING CONDITIONS:
MENTAL DEMANDS:
Ability to communicate effectively (verbal and written); maintain emotional control under stress; interpret policy, procedures, and data; coordinate varied projects/programs; meet deadlines; ability to use and learn from technical self-paced pre-certification courses.
PHYSICAL DEMANDS/ENVIRONMENTAL FACTORS:
Occasional irregular hours; frequent and repetitive hand motions; prolonged use of computer workstations; some district-wide travel; frequent standing, bending, kneeling and lifting.
POSITION WORKING DAYS: 226 Days
All applications must be submitted online for professional and clerical positions to the La Joya ISD Office of Human Resources Department. (www.lajoyaisd.com)
This document describes the general purpose and responsibilities assigned to this job and is not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required. I have read and fully understand the duties and responsibilities this position is to provide to my campus/department.
Salary : $53,343
