Social Media Coordinator

Job Description:

We are looking for an experienced and creative Social Media Manager to join our team. In this role, you will be responsible for developing, implementing, and managing our company’s social media strategy to enhance our online presence, engage with our audience, and drive growth across various platforms. The ideal candidate will have a passion for social media, excellent communication skills, and a deep understanding of how to leverage social media trends to achieve business objectives.

Responsibilities:

• Develop, implement, and manage social media strategies across platforms (Facebook, Instagram, Company Webpage)
• Create engaging content (text, images, videos) that resonates with our audience and aligns with our brand voice.
• Manage day-to-day operations of social media accounts, including scheduling, posting, and responding to comments/messages.
• Analyze social media metrics and generate reports on engagement, reach, growth, and other KPIs to track performance.
• Stay up-to-date with the latest trends, tools, and best practices in social media marketing.
• Monitor social media channels for feedback, comments, and trends that can inform future content.
• Run paid social media campaigns, manage budgets, and optimize ads for maximum return on investment.

Qualifications:

• Proven experience as a Social Media Manager or in a similar role.
• Strong understanding of social media platforms, algorithms, and trends.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Ability to create high-quality written and visual content.
• Excellent communication and writing skills.
• Knowledge of analytics and reporting tools (e.g., Google Analytics, Socialbakers).
• Ability to work independently, prioritize tasks, and meet deadlines.
• Creative thinking and problem-solving skills.
• Experience with paid social advertising is a plus.
• [Preferred] Bachelor's degree in Marketing, Communications, or related field.