What are the responsibilities and job description for the Marketing Strategist Job at Labor Staffing Solutions in Troy position at Labor Staffing Solutions?
Job Title : Digital Marketing Strategist
Experience : 4 Years
Qualification : Any Graduate
Skillsets : Digital Marketing, CRM, HubSpot
Digital Marketing Strategist
Reporting to the Digital Marketing Manager, the Digital Marketing Strategist is responsible for day-to-day planning and implementation of digital marketing, social media, CRM, email marketing, website, content marketing, and campaign performance / management activities.
Requirements :
- 5 years in a digital marketing leadership role, preferably within the IT sector – managing a team and digital marketing function for a startup / mid-sized firm. Ideal if someone has had the experience of building a digital marketing function from scratch and managing all the functions – channel marketing, strategy, PPC ads, SEO, content marketing, CRM, email marketing and automation, web design and development.
- Demonstrated expertise creating, managing, and optimizing digital campaigns across social media channels.
- Experience working on multi-channel, geo-targeted, regional, and global campaigns.
- Demonstrated digital marketing project management knowledge and experience.
- A strategic and tactical mindset able to lead direction and execution of various digital marketing channels.
- Strong digital / marketing technologist comfortable and proficient in building channel architecture including full-funnel tracking.
- Broad interest, understanding, and know-how across emerging digital marketing technology trends.
- Demonstrated capabilities and excellence across end-to-end Paid Social / Search campaign management, PPC / biddable media tactics (established and emerging trends), Conversion Rate Optimization methods, mobile-first targeting, eDM / SMS, content that converts, funnel architecture, eCommerce, and omnichannel marketing technologies.
- Advanced proficiency and in-depth knowledge of operating digital performance measurement software social media business manager dashboards including Google Analytics, Data Studio, Google Tag Manager, Facebook Instagram Business Manager, Excel, Tableau, PowerBI, and other bid, tracking or database management platforms.
- Strong decisive analytical skills; a data-driven approach to problem-solving and decisions.
- Certified in HubSpot, Google AdWords, Google Analytics.
- Demonstrated working knowledge of integrated SEO best practices including SEMrush / Ahrefs.
- Know-how and thrust for emerging digital marketing methods including Voice Search.
- Strong copywriting creative messaging skills; proven ability to direct, create, and deploy Ad copies.
- Sufficient technical knowledge to foresee and address possible planning and production issues.
- Agile leadership capabilities applied in aggressive scale-up situations.
- Strong team leader and team player, willing to get his / her hands dirty, support and mentor team members and hold them accountable for their deliverables.
- Creative thinking and strategic decision-making skills.
- Strong communication skills, ability to influence.
- Confidence in proving / disproving hypotheses and proposing your own.
- Able to formulate and prioritize projects from unstructured origins.
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