Demo

Digital Marketing Specialist

Labors Staffers
Hollidaysburg, PA Full Time
POSTED ON 1/14/2025
AVAILABLE BEFORE 4/7/2025

Digital Revolution, Inc. is a new Digital Marketing firm opening in Hollidaysburg soon.

Job Description

We are looking for a Digital Marketing & Sales Strategist to execute and optimize paid social and SEM campaigns on Meta, Google, Pinterest, TikTok, and more. In this role, you’ll primarily be hands-on, with a focus on building campaigns and analyzing performance to improve results. The ideal candidate is highly detail-oriented and organized, with a desire to learn and meaningfully contribute to strategy. This role is an opportunity to make a significant impact at a growing company. Join us and be part of something extraordinary.

Key Responsibilities

  • Build and optimize campaigns across digital marketing platforms, including Meta, Google, Pinterest, TikTok, and more
  • Analyze ad and campaign performance
  • Set up and run tests, including creative, copy, audience, and A / B tests
  • Report on results, share reports with management
  • Evaluate & test new opportunities
  • Stay updated on industry developments
  • Contribute to larger growth marketing strategy
  • Collaborate with wider marketing and creative teams to ensure cohesive 360 marketing strategy

Mandatory Skills & Experience

  • 1 years of hands-on experience in Meta Ads Manager at an agency or DTC brand
  • Familiarity with Youtube, Meta, Google, Pinterest, and TikTok advertising platforms preferred
  • Understanding of different campaign types, ad types, and bidding strategies across platforms
  • Ability to set up & analyze tests; creating actionable insights & takeaways
  • Proficiency in Microsoft Office, including Excel (Pivot tables, VLookups)
  • Bachelor's degree in digital marketing, Business, or related field
  • Desire for constant testing, improvement, and growth
  • Willingness to get in the weeds while keeping the big picture in mind
  • Strong multitasking abilities while maintaining quality
  • Excellent organization and communication skills
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