Brand Manager

Boston, MA

Possible Relocation Allowance

Hybrid: 2 days in office per week

Our client is a pioneer in the craft brewing industry. Founded in 1984, our client has grown into a leader in innovative beverages, with a diverse portfolio that includes craft beers, hard ciders, hard seltzers, and tea-infused beverages. Committed to quality, creativity, and sustainability, the company has built a reputation for pushing boundaries while staying true to its roots. With a collaborative culture and a passion for storytelling, our client invites team members to help shape the future of iconic and emerging brands.

The Brand Manager is responsible for the development and growth of the brand through effective, efficient and breakthrough marketing and innovation strategies. The Brand Manager works cross-functionally with both internal and external partners and will often lead through influence and impact. The Brand Manager helps drive sustainable growth of the brand by building marketing plans, creative executions, sell-in materials and consumer activations to win the hearts and minds of consumers, retailers and distributors.

Minimum Qualifications:

• Bachelor’s degree
• 5 years of experience in a results-oriented consumer product marketing role at a marketing driven firm
• Project planning and management, budgeting and financial analysis, and product positioning
• Experience in developing consumer marketing communications

Skills:

• Proven ability to lead cross-functional teams to project completion
• Demonstrated ability to analyze and interpret data, add value and provide action-oriented recommendations in-line with business objectives
• Demonstrated ability to gather consumer insights through quantitative and qualitative market research and translate into creative marketing initiatives
• Must have proven inter-personal and communication skills
• Must be highly organized, flexible, self-motivated and able to succeed in a dynamic fast-paced environment