What are the responsibilities and job description for the Senior Brand Manager position at Lack + Daily Marketing Recruiting Experts?
Hybrid: 4 days in office
Frisco, Texas
Relocation Allowance Possible
Our client is the #1 family-owned and operated retail coffee brand in America. Rooted in family and tradition, yet always looking to the future, you can expect a fast-paced environment that is both challenging and rewarding
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The Senior Brand Manager for the Grocery Services Division is responsible for leading the strategic development and execution of brand initiatives to drive growth, increase market share, and enhance brand equity within the retail space. This role will lead all aspects of an assigned brand’s business including but not limited to positioning, innovation, distribution, and marketing. This role has direct accountability for assigned brand P&L with specific financial performance expectations. In collaboration with the Director of Brand Marketing and Innovation, this role will develop and execute the commercial strategy to successfully launch and manage innovation into the heavily competitive coffee category. This role will lead a team for successful strategy execution, project management and integrated marketing.
Position Requirements:
- Bachelor’s degree in business, Marketing, Finance, or related field required. MBA preferred.
- CPG experience required.
- Leading strategy with direct P&L accountability required.
- Experience leading all aspects for a brand and/or business unit required.
- Project management and leading cross-functional teams.
- Proven Experience in the Following is Required: Developing new products and working in a stage gate process
- Working with syndicated data (IRI or Nielsen).Leading large scale brand launches.
- People and strategy leaders hip.
- Excellent project management skills with strong financial acumen to evaluate product line P&L performance.
- Proficiency in MS Office required.
- Must have excellent communication skills with a track record for coordinating complex projects across cross functional teams.
- Must have prior experience managing a budget.
