What are the responsibilities and job description for the Senior Innovation Manager position at Lack + Daily Marketing Recruiting Experts?
Springdale, Arkansas
ONSITE (5 days per week)
Relocation Assistance Available
Innovation Experience Required
Our client is behind some of the most recognized brands on shelves and menus across the country. They are a powerhouse in food production that’s been quietly shaping consumer tastes for nearly a century. This is more than a company—it’s a storytelling engine, where marketing meets mission. From bold brand campaigns to purpose-driven initiatives, our team helps bring trust, flavor, and innovation to millions of tables every day. If you're a marketer who thinks strategically, moves creatively, and believes in the power of a good meal (and a great story), this is your place at the table.
The Role:
The Senior Manager, Innovation is responsible for concept to commercialization by triangulating consumer trends and insights with strategic business goals. Including everything from brand strategy to product development, packaging initiatives, white spaces, and everything in between. This includes management of business activities related to innovation for their assigned brands and has total responsibility to deliver an innovation pipeline. This role develops long and short-term strategies, new product and packaging ideas, and go-to-market approaches that will achieve corporate growth while delivering on profit volume and share objectives.
The role also directs the activities of innovation and consulting agencies as appropriate. This position will lead and train direct reports, with various levels of experience, and must also influence senior leaders from a variety of teams including BU Channel Marketing, R&D & Culinary, Consumer Insights, Supply Chain, Operations, Finance, and Strategy.
The Senior Manager, Innovation must have a deep understanding of innovation success factors and be a forward-thinking problem solver and proven collaborator challenging the status quo to support strategic decisions. They must have a strong knowledge base of innovation marketing, consumer insights, business, brand strategy, and P&L management.
Requirements:
- Education: Bachelor’s Degree required; MBA or BBA preferred but not required.
- Experience: At least 5-7 years of direct product innovation experience in a CPG environment
- Communication Skills: Strong communication and presentation skills are required.
- Special Skills: A highly motivated leader with the ability to devise an excellent solution in unstructured situations. Proven ability to effectively manage multiple projects in a dynamic environment is required. Strong collaborator with demonstrated ability to lead cross-functional teams and direct reports.
