What are the responsibilities and job description for the Senior Marketing Manager (MINNEAPOLIS) position at Lack + Daily Marketing Recruiting Experts?
HYBRID: Minneapolis
4 days in office
Our client is a leading medical and healthcare education provider, partners with organizations in the healthcare industry to solve critical workforce talent needs by expanding access to education, certifications and upskilling programs at scale.
With a dedicated focus on driving strong outcomes that increase workforce preparedness, our client empowers a diverse learner population to achieve their goals and make inspiring contributions to the global community.
The Senior Manager, Marketing is the leader of all marketing efforts for assigned University with the goal of increasing brand reputation and enrollments. This position is charged with overseeing the development and execution of all marketing efforts, ensuring that the Marketing department is providing strong guidance and support to the University. Working closely with the Marketing Leadership team and campus/online teams, this position oversees all strategy and tactical aspects of marketing including: brand campaigns, content development, web, email, paid media, recruiting and sponsorship events, coordinating marketing material development, managing marketing budgets, and performing market research.
REQUIRED:
- REQUIRED: Experience marketing higher education institutions, such as colleges or universities
- Bachelor's degree in marketing or a related field
- Sharp, strategic marketer with a blend of direct marketing and brand marketing experience required.
- Proven local marketing experience required.
- High energy, empowered, comfortable w/ debating
- Marketing experience working in an inquiry generation setting for a direct sales force preferred.
- Experience managing budgets required.
- Excellent project management skills with the ability to manage multiple projects simultaneously.
- Strong track record of success including transformational growth.
- Strong leadership and communication skills.
- Solid analytical skills.
- PC skills in Microsoft Office applications.
- Must be willing to travel overnight (up to 15%)
