What are the responsibilities and job description for the Senior Marketing Manager position at Lack + Daily Marketing Recruiting Experts?
Chicago (near Midway Airport - must have transportation)
In Office - 5 days per week
REQUIRED: CONFECTIONS MARKETING EXPERIENCE
The Company:
Headquartered in Chicago, our client is an iconic confectionery company that has a legacy that traces back to humble beginnings in a small New York candy store. Over the decades, it has evolved into one of the most recognized and cherished candy manufacturers in the U.S., known for producing timeless treats enjoyed by all ages—from grocery aisles to movie theater concession stands.
With a longstanding focus on quality, innovation, and operational excellence, the company has earned national recognition, including a place on Forbes’ list of “America’s Best Small Companies.” In addition to crafting beloved sweets, it upholds strong ethical business practices and invests in the communities it serves. Deeply rooted in Chicago’s culture, this confectionery leader continues to make its mark through enduring products and a legacy of integrity.
The Role:
The Senior Marketing Manager will develop consumer-focused brand strategies and execute tactics to increase sales and profits while building the long-term health of the Charms portfolio. The Senior Marketing Manager role is a general management role that is responsible for all aspects of the brands’ P&L for the Charms portfolio of iconic candy brands.
We are looking for a leader who has deep CPG brand management experience, who can manage multiple projects at once across their brand portfolio. Having strong analytical skills with a demonstrated aptitude to turn data into actionable insights will be key in this position. The Senior Marketing Manager must also have a strong background in building brand strategies including executing foundational brand research, developing brand positioning statements and creating consumer target and consumer personas for their brand portfolio.
Requirements
- Bachelor’s Degree required. MBA desirable.
- Experience in brand marketing with a consumer product manufacturer, some confectionary experience
- Deep experience using Nielsen or Circana syndicated data
