What are the responsibilities and job description for the Visual Lead position at Lacoste?
The visual lead is responsible for driving the brand and maximizing profitability through visual merchandising.
Essential Job Responsibilities :
- Define and implement the visual merchandising strategy.
- Through strong merchandise presentation help to draw footfall and conversion.
- Create appealing and eye-catching visual displays that lead the customer through the entire store.
- Produce window displays, signs, interior displays, floor plans and special promotions displays.
- Identify key messages and set a clear image of the end result.
- Brainstorm, revise and present design ideas with the visual merchandising team
- Act in alignment to the organization's global directive, products, image and target market.
- Monitor costs and work within budget.
- Implement proper markdown execution, compliance in hard marking clearance items, signage placement, and investment in moving through aged inventory to keep clean inventory
- Oversee the production on arranging displays.
- Change displays to promote new product launches and reflect festive or seasonal themes.
- Liaise with suppliers and source elements.
- Research lifestyle, demographics and design trends.
- Perform all other duties as assigned and required.
Requirements / Qualifications :
Core Values and Traits :
Accountable :
Collaborative :
Caring :
Audacious :
This job description is not intended to be exhaustive. They can be changed orally or in writing at any time by the discretion of management. We as Lacoste associates must always ensure that all functions of our position are represented with our core values being : Accountable, Collaborative, Caring, Audacious.
