What are the responsibilities and job description for the Omnichannel Marketing Specialist position at Lactalis USA?
Description
Lactalis US Yogurt is currently seeking candidates to join our Sales Planning Team.
Lactalis Group, the world leader in dairy, is a family-owned business with more than 85,000 pragmatic and ambitious professionals worldwide, committed to providing healthy and delicious dairy products that bring people together every day. At Lactalis, our core values of AMBITION , ENGAGEMENT , and SIMPLICITY are at the heart of everything we do.
If you're looking for a unique experience with a company that offers strong brands, professional expertise, and a dynamic work environment that champions entrepreneurial spirit, hands-on responsibility, and real opportunity for career development, we want to hear from you!
At Lactalis US Yogurt, we are dedicated to building a diverse, inclusive, and authentic workplace and we know that our candidates come from many different backgrounds, cultures, and experiences. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job posting, we still encourage you to apply and share with us your STORY , your PASSION , and your EXPERTISE ! You may be just the perfect candidate for this or other roles within our company.
From your PASSION to ours
The Omnichannel Marketing Specialist is an integral part of the Omnichannel Marketing Strategy, Planning & Activation team, responsible for developing and executing retail specific omnichannel marketing programs. This role is ideal for a candidate passionate about consumer behavior, retail marketing, and integrated campaign development. This role provides hands-on experience in digital marketing, shopper marketing, and brand activation, while working cross-functionally with sales, brand, and external retail partners.
From your EXPERTISE to ours
Key responsibilities for this position include :
Marketing Strategy & Execution
- Develop and execute omnichannel marketing programs across key retailers (in-store & online), ensuring brand consistency and measurable impact.
- Collaborate with brand teams to translate national marketing campaigns into tailored retail activations, including digital advertising, in-store promotions, and shopper engagement initiatives.
- Lead the development of retailer-specific media plans, including audience targeting, digital display, and social media activations in collaboration with agency partners.
- Oversee creative asset development for retailer marketing programs, ensuring alignment with brand standards.
Retailer Collaboration & Insights
Performance Analysis & Optimization
From your STORY to ours
Qualified applicants will contribute the following
Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to : veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities.
