Tasting Room/E-Commerce Manager

Tasting Room & E-Commerce Manager
Laetitia Vineyard & Winery — Arroyo Grande, California

At Laetitia, meaning joy and happiness, we believe these values should permeate every aspect of our business—from our culture and people to every guest experience. Rooted in a passion for exceptional wine, legacy, and our stunning California Central Coast estate, we value collaboration, balance, sustainable practices, and community involvement. This position offers the opportunity to shape two core sales channels—tasting room and e-commerce—in our business growth, contribute to our ongoing commitment to excellence, and create lasting connections with our guests.

This role requires an enthusiastic, experienced leader with a passion for wine and hospitality, a strategic mindset, and a proven ability to create unforgettable guest experiences both in-person and online. You’ll be balancing guest engagement, digital sales development, operational management, and team development, all while ensuring a world-class experience that aligns with Laetitia’s values of joy, collaboration, and sustainability.

Key Responsibilities

Guest Experience & Hospitality

• Lead and inspire the tasting room team to deliver personalized service, educating guests on Laetitia’s wines, history, and vineyard practices.
• Develop service standards to ensure premium experiences for all guests.
• Collaborate with the Wine Club Manager and DTC Director on exclusive tastings and events to foster guest loyalty.
• Host VIP guests and special groups, providing personalized tours and tastings.
• Gather and analyze guest feedback to continuously improve the visitor experience.

Sales Strategy & Profitability

• Develop and execute strategies to increase revenue across tasting room and e-commerce channels.
• Build relationships with local vendors and industry partners to drive traffic and brand visibility.
• Collaborate on wine club and digital membership sales initiatives, creating joint promotions and engagement plans.
• Analyze sales metrics, optimizing sales tactics with the DTC Director.

E-Commerce Management

• Oversee Laetitia’s e-commerce operations, including product listings, pricing, promotions, and fulfillment coordination.
• Ensure a seamless omnichannel experience by aligning in-person and digital guest interactions.
• Work with DTC Director to plan and execute digital campaigns, sales, and new release launches.
• Monitor online performance data, reporting trends and actionable insights to the DTC Director.
• Maintain e-commerce platforms and ensure smooth order processing and customer service.
• Manage digital inventory levels in coordination with tasting room stock and events.

Leadership & Team Development

• Recruit, hire, and onboard tasting room associates who embody Laetitia’s values.
• Deliver training programs on wine education, sales techniques, hospitality, and digital customer service.
• Set performance expectations, providing coaching to promote professional growth.
• Cultivate a positive, collaborative team culture, recognizing achievements.
• Manage scheduling to align with guest traffic and control labor costs.
• Lead by example, maintaining an active presence on the tasting room floor.

Operational Excellence

• Oversee daily operations, including opening/closing, cash handling, and reconciliations.
• Maintain wine and merchandise inventory levels, ensuring timely ordering.
• Ensure compliance with health, safety, and Responsible Beverage Service standards.
• Optimize tasting room layout and online storefronts to maximize sales.

Event Planning & Execution

• Collaborate with the DTC Director to plan and execute on-site, off-site, and virtual events.
• Host educational workshops and themed tasting events to engage guests and drive sales.
• Manage event logistics, staffing, and guest interactions for seamless execution.

Qualifications

Experience:

• 5 years of combined experience in hospitality, wine, luxury retail, or e-commerce, with 3 years in tasting room and/or digital sales management.

Compliance & Safety:

• Knowledge of OSHA standards, Responsible Beverage Service regulations, and food safety compliance.
• Responsible Beverage Certification (or ability to obtain).

Technical Proficiency:

• Skilled in Microsoft Office Suite, including Excel, Word, Outlook, Commerce7 and Ship Compliant a plus.

Additional Requirements:

• Availability to work weekends, holidays, and occasional evenings.
• Ability to lift and carry 50lbs, stand for extended periods, and move efficiently in a busy environment.

Benefits

• Comprehensive health insurance options (medical, dental, and vision)
• Paid Time Off (Holidays, Vacation, and Sick)
• Employee Discount

Compensation

• Base Salary: $75,000 – $80,000, based on experience
• Bonus: 30% of base salary (performance-based metrics)

Equal Opportunity Employer Statement
Laetitia Vineyard and Winery is an Equal Opportunity Employer and is committed to providing equal opportunity. We do not discriminate on the basis of any characteristic protected by law, including but not limited to sex/gender (including pregnancy, childbirth, lactation, and related conditions), gender expression, race, color, religion, national origin, sexual orientation, gender identity, disability, age, ancestry, medical condition, genetic information, marital status, and veteran status.

Job Type: Full-time

Pay: $75,000.00 - $80,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid sick time
• Paid time off
• Vision insurance

Work Location: In person

Salary : $75,000 - $80,000