What are the responsibilities and job description for the Data Scientist position at Lafayette 148?
Job Summary :
The Data Scientist will be responsible for leveraging data to enhance retail success and improve the customer experience. Reporting to the Head of CRM, this role will focus on developing data-driven models, analyzing customer journeys, and providing actionable insights to optimize marketing campaigns and customer lifecycle management. By collaborating with cross-functional teams and building intuitive visualization tools, the Data Scientist will play a key role in driving strategic decisions and supporting overall business growth.
Responsibilities :
- Develop and implement data-driven segmentation models to enhance marketing campaigns, personalize offers, and support customer lifecycle management.
- Analyze customer journeys across multiple touchpoints to identify pain points and recommend improvements for an optimized customer experience.
- Collaborate with marketing and commercial teams to track and evaluate campaign effectiveness, focusing on customer acquisition, engagement, and retention metrics.
- Extract actionable insights through data mining, profiling, and segmentation. Deliver regular reports on key metrics, including CLTV, and integrate findings into strategic business initiatives.
- Create forecasting models for customer behavior, such as churn risk and product preferences, to inform decision-making.
- Build dashboards and visualization tools (e.g., Tableau, Power BI, Looker) to present complex data insights in a clear, stakeholder-friendly format.
- Leverage customer data to support market research, competitive analysis, and the development of consumer insights.
- Ensure the accuracy and completeness of data by addressing quality issues and implementing best practices for data governance in collaboration with IT teams.
- Work with marketing, product, ecommerce, and sales teams to align data insights with broader business strategies and contribute to personalization initiatives.
Desired Background :
Skills :
Technical Proficiency :
Pay Range :
The base salary for this position is $100,000 - $150,000. Base pay offered may vary depending on skills, experience and location.
Salary : $100,000 - $150,000
