Vice President - Marketing

• Newsweek’s America’s Best Banks list.
• A 5-star rating from Bauer Financial.
• Recognition by S&P Global's Top Performing Credit Unions.

• Developing and executing a comprehensive marketing strategy aligned with the credit union’s strategic objectives.
• Overseeing the credit union’s marketing strategy and operations, including data management, campaign management, marketing automation, reporting and analytics, and process optimization. Leading digital marketing efforts, including social media, branding, content creation, demand generation, and event marketing, ensuring a data-driven and member-focused approach to engagement and growth
• Leading and mentoring the marketing team, fostering a culture of creativity, collaboration, and data-driven decision-making.
• Developing and managing the marketing budget, ensuring effective allocation of resources for maximum ROMI.

• Implementing lead generation strategies to drive new member acquisition and deepening relationships with existing members.
• Enhancing and optimizing the lead conversion funnel, ensuring a seamless transition from marketing-qualified leads to sales-qualified leads for improved conversion and growth.
• Utilizing CRM tools such as HubSpot or similar platforms to track and manage lead generation and conversion efforts.

• Designing, launching, and evaluating multi-channel marketing campaigns to promote credit union products and services, including but not limited to savings and deposit products, consumer and real estate loans.
• Setting clear marketing goals and KPIs; track campaign success using analytics and reporting tools.
• Collaborating with internal teams to develop targeted marketing programs that support business growth initiatives.

• Strengthening and evolving the credit union’s brand identity to ensure consistency across all touchpoints.
• Developing compelling and persuasive marketing content, including copywriting for digital and print materials.
• Overseeing creative direction and working closely with graphic designers and external vendors to produce high-quality marketing assets.

• Leading digital marketing efforts, including SEO, SEM, PPC, email marketing, and social media advertising.
• Optimizing the credit union’s online presence and website to enhance member engagement and lead generation.
• Monitoring digital trends and emerging technologies to ensure innovative marketing strategies.

• Establishing and maintaining strong relationships with marketing vendors, agencies, and industry experts.
• Staying informed of best practices and trends in financial services marketing to ensure a competitive edge.
• Overseeing marketing event planning, sponsorships, and community outreach initiatives.

• Bachelor’s degree in Marketing, Business, Communications, or a related field; master’s degree preferred.
• 10 years of experience in marketing leadership roles, preferably within the financial services industry at institutions with assets of $1 billion or more.
• Proven track record in demand generation and lead conversion strategies.
• Strong background in branding, content creation, and marketing campaign development.
• Hands-on experience with digital marketing, social media marketing, and marketing automation tools.
• Working knowledge of financial services products and services, including savings, deposits, consumer loans, and real estate lending.
• Proficiency with CRM platforms such as HubSpot or similar systems.
• Exceptional leadership, communication, and strategic thinking skills.

• Employer paid (99.9%) health insurance premium for single and family coverage. (HMO Plan)
• Fully funded deductible (HMO Plan).
• 401k employer matching contribution.
• Income protection with life insurance, short and long-term disability.
• Paid time off, holiday leave & birthday leave.
• Educational assistance.
• Commuter benefits program and more.

• EOE/AA/DISABILITY/VETERAN

When you choose a Lafayette Federal career, you choose to work in an environment where member focus is our bread-and-butter. We have a stable presence in the Washington Metropolitan area, a tenacious spirit and a genuine love for what we do — serving our members. If you seek a career in banking, our job openings offer you an excellent chance to learn and advance. We are a strong organization, poised for growth, and we are constantly broadening our reach. We believe an inclusive equal opportunity workplace reflects the communities we serve and leads to fresh ideas. Valuing diversity extends to the recruitment and ongoing engagement of employees to member cultivation. It’s part of who we are. Consider a Lafayette Federal career if you want: An opportunity to make an impact in the lives of our membersA chance to work with some of the best minds in banking todayA forward-thinking benefits plan and competitive payAn environment that values differences in people Employee Benefits: We are committed to maintaining an attractive benefits package that gives those with Lafayette Federal careers the resources they need to effectively manage their health, promote their well-being and help plan an exciting future.! We offer an outstanding benefits package that includes: • 401(k) with Employer Match and Profit-sharing • Generous Paid Time Off Package • Group Health Insurance for Single and Family Coverage • Flexible Spending Account • Health Savings Account with Employer Funding • Life and Accidental Death and Dismemberment Insurance • Short and Long-Term Disability Insurance • Dental Reimbursement • Commuter Benefits • Educational Assistance In addition to the benefits listed above‚ LFCU fosters a great work environment. Just ask our employees! *Lafayette Federal Credit Union is an equal opportunity and e-verify employer.* EOE/AA/VETERAN/DISABLED