What are the responsibilities and job description for the Admissions / Marketing Director - Healthcare Marketer position at Lake Bennet Center for Rehabilitation and Healing?
Lake Bennet Center for Rehabilitation and Healing is a 120-bed Skilled Nursing facility. Our beautiful health care center provides restorative care for short term rehabilitation, as well as subacute care. Join our team of friendly and professional leaders in health care!
We are located at 1091 Kelton Ave, Ocoee, FL 34761
Why Work For Us? Because We Offer Our Employees:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Paid Time Off
- 401k
- Direct Deposit
- Full and Part Time Positions
- Flexible Scheduling
- Development of Deep Personal Relationships with Patients and their Families
- Wonderschool- a free concierge service that helps our full time employees discover and sign up for quality child care programs nearby!
Admissions / Marketing Director Job Summary:
The
Admissions / Marketing Director will be
responsible for leading census development and occupancy management to
achieve financial goals of the facility while also maintaining compliance in
accordance with local, state and federal standards and regulations, established
facility policies and procedures.
Admissions / Marketing Director Major Duties and
Critical Tasks:
- Evaluates and makes recommendations to
adjust admission practices.
- Plans, develops, organizes, implements,
evaluates and directs the overall operation of the Admissions department, as
well as its programs and activities, in order to develop census goals while
also maintaining compliance with current state and federal laws and
regulations.
- Evaluates and subsequently adjusts admission
practices as needed based on reaching desired occupancy.
- Ensures there is an open and
collaborative relationship between the business office and the admissions
office, both working toward shared facility goals for occupancy and
collections.
- Plans, develops and implements an
external and internal census sales strategy with each admissions team member to
build and maintain strong relationships with referral partners/sources such as
hospitals, physicians, senior centers, department of human resources, home
health agencies, hospices, etc.
- Make recommendations to Regional Director
of Business Development or Vice President of Business Development on collateral
needed. Provides information to referral
partners when necessary to clearly communicate the services and offerings of
the facility.
- Identifies opportunities with new
referral partners/sources and develops sales strategies to build relationships
and communicate the facility’s services and offerings.
Admissions / Marketing Director Required
Education and Experience:
- Must have, as a minimum, three (3) years
of experience with demonstrated success in census development and occupancy
management in a nursing home, or other related health care facility.
- Knowledgeable of nursing and medical
practices and procedures, as well as laws, regulations and guidelines
pertaining to long-term care.