Physician Liaison

Overview

Lake Centre for Rehab, a member of the Confluent Health family, is looking for a Full Time Physician Liaison to join our team! 

At Lake Centre for Rehab you’ll find an amazing culture because we want our employees to love coming to work and do what they love- helping our patients get back to their everyday lives. We provide you with a fun, family-like environment, support, career growth opportunities and unmatched resources to do amazing work. Come where you can flourish! 

Marketing Liaison Position Summary:

The role of the Physician Liaison involves cultivating and nurturing strong customer relationships,with a primary focus on physicians and the community. Engagement with employers and payers may berequired. Working closely with the Marketing Director and Clinic Directors, the Physician Liaison plays acritical role in implementing strategic marketing initiatives across the organization. Their primaryresponsibility is to drive physician field marketing and develop strong relationships with referral sources.

Reports to: Director of Marketing or CEO

Territory: The Villages, Ocala

Our Full-Time Employees Enjoy These Amazing Benefits:

• Medical, dental, vision, life, LTD insurances 
• Flexible spending accounts for health and childcare expenses
• Generous Paid Time Off
• 401(k) with 4% employer match
• 10% discount off childcare tuition at KinderCare Learning Centers
• Financial assistance for catastrophic life events
• Employee Assistance Program
• And Much More!

Responsibilities

Essential Functions for Marketing Liaison Role:

Physician Marketing and Relations

• Develop and maintain relationships with targeted physicians and other clinical referralsources.
• Complete a minimum of eight (8) direct physician contacts per day/40 per week.
• Provide opportunities for physical therapists to interact with customers.
• Communicate effectively with referring providers and their office staff.
• Participate in monthly marketing meetings.
• Maintain the strictest confidentiality; adhere to all HIPAA guidelines/regulations.
• Coordinate with various staff to ensure customer requests are handled appropriately andpromptly.
• Generate a consistent routing schedule to meet the needs of both internal and externalcustomers.
• Maintain ongoing physician referral information and relationship/sales activity in Salesforce.
• Perform other work-related duties as assigned.

Community Engagement and Brand Awareness

• Work closely with the Clinic Directorsin planning and organizing community special events.
• Develop local community relationships through advertising, sponsorships, and partnerships.
• Coordinating collateral materials, ordering and keeping assigned clinicsstocked with materials.
• Remain abreast of latest trends, technologies, and methodologies in marketing & healthcare.
• Assist in the preservation of the corporate identity.Planning and Training
• Create/collaborate on a quarterly marketing plan outlining budget, collaterals, relationshipdevelopment, community image, and amaZing service.
• Provide regular updates on company-wide marketing activity and track demographic data tosupport marketing initiatives.
• Provide marketing training for Clinic Directors and designated clinical staff.
• Maintain an updated database of referral sources in Salesforce

Qualifications

Job Requirements

EducationBachelor’s degree in Marketing, Business Administration, Communications, or related fieldpreferred; equivalent related work experience may be acceptable

Experience

Two years of experience in medical/healthcare sales preferred.

Personal Automobile

• Must have a personal vehicle to perform job duties.
• Must possess a valid driver’s license.

Skills & Knowledge

An individual should demonstrate the following competencies to perform the duties and responsibilitiesof this position successfully:

• Problem-solving: Use sound judgment to exercise problem analysis and resolution
• Planning and Organization: The capability to plan effective routing to meet customers’needs and keep top-of-mind awareness.
• Communication/Presentation: Strong networking and interpersonal skills in relating andpresenting to different audiences.
• Communication: Must possess the ability to communicate effectively with all levels ofmanagement, employees and outside contacts.
•  Strong customer support orientation for both internal and external customers.
• Strategizing: Use field knowledge and reporting data to collaborate how to increasereferrals.
• Must be self-motivated and driven to succeed. Excellent at relationship building and followthrough. An outgoing personality is a must.
• Previous experience with healthcare sales is a plus, along wtih current relationships with theprimary care community.
• Excellent multi-tasker in a fast-paced event management environment and self-motivated.
• Up to date on current trends in physician relationships and referral development.
• Excellent interpersonal and communication skills, including writing, proofreading, and publicspeaking.
• Excellent organization skills and experience with events
• Proven ability to collaborate with constituencies and manage tasks to meet deadlines.
• AmaZing! Customer service ethic and high expectations for quality.
• Proficient in using the Web and the latest versions of Google Apps, Microsoft Word, Excel,and PowerPoint.
• Perform other work-related duties as assigned.