Product Marketer

Product Marketer

At Lake Shore Cryotronics, there are hundreds of different ways our employees help advance science. The groundbreaking contributions that get satellites into space or high-speed rail on a track can all start with YOU. Come join our team and leave your mark in the history of science and technology that benefits humanity!

About the Role:

We are in search of a Product Marketer to develop and execute the technical marketing strategy for assigned product categories and bring products to market. The role will also be responsible for sharing out impactful product performance summaries and market feedback to drive assigned products and company-wide strategic decision making. This role will act on behalf of Lake Shore Cryotronics as the product lifecycle manager, product positioning expert, product sales advocate, product marketing programs leader, and product market voice.

Key Responsibilities:

• Marketing Strategy and Program Development: Lead product line marketing strategy to facilitate new business development for sustainable and profitable growth. Develop marketing programs, messaging, and campaigns to promote new products and drive growth of existing products. Support the creation of content, collateral, and promotional materials in collaboration with the Marketing team.
• Product Lifecycle Support: Manage technical marketing of assigned product portfolios from market launch to end of life. Monitor and report key performance metrics for existing product sales and new product launches. Stay informed on current market trends and needs related to assigned product lines. Stay abreast of competitors and their products and activities to ensure competitive positioning.
• Sales Support and Training: Develop and deliver technical sales training for the sales team and external distributors to ensure understanding of features and benefits associated with assigned product lines. Maintain regular market contact through sales channel collaboration, customer engagement, trade conference support, and technology research.
• Cross-functional Collaboration: Interface with Marketing, Sales, Engineering, Manufacturing, Distributor Reps, and Customers.

Required Qualifications:

• Bachelors degree
• 3-5 years of experience in product management, technical marketing, or business development in a technical industry

Preferred Qualifications:

• Degree in electrical engineering, physics or similar technical/scientific field
• Advanced degree in a technical field or MBA
• Work experience with a scientific measurement/test equipment product line

Why Lake Shore Cryotronics?

• Innovative Environment: Be part of a team that develops cutting-edge solutions for aerospace, quantum computing, and physics research.
• Global Impact: Over 60% of our sales come from outside North America. We also work with industry-leading customers like IBM, CERN, Google, and Blue Origin.
• Collaborative Culture: Work alongside engineers, physicists, and scientists to ensure our products meet the highest quality standards.

Compensation and Benefits:

• Competitive Salary: Annual base salary starts at $100k-$115k and will be compensatory to one's qualifications and experience.
• Comprehensive Insurance Package: Medical, dental, vision, prescription drug, life, short-term and long-term disability.
• 401k Matching: Secure your future with our 401k matching program.
• Health Savings Account (HSA): Employer contributions to your HSA.
• Generous Paid Time Off: Enjoy a healthy work-life balance starting at 17 days of PTO per year and 12-14 paid holidays.
• Wellness Incentive Program: Stay healthy with our wellness program and enjoy an onsite fitness facility.
• Tuition Reimbursement: Continue your education with our support.
• Career Development: Opportunities for growth and advancement.

About Lake Shore Cryotronics:

Lake Shore Cryotronics, Inc. is a privately owned company with over 50 years of continued growth and profitability. We are an international leader in developing innovative measurement and control solutions, including cryogenic temperature sensors, magnetic test equipment, and metrology systems. Our headquarters is in Westerville, OH, a northeast suburb of Columbus.

Learn more about us at www.lakeshore.com and visit our Facebook and LinkedIn pages. We are a drug and tobacco-free company.

Equal Opportunity Employer, including Veterans and Individuals with Disabilities.

We are an E-Verify employer.

This position is not eligible for VISA sponsorship.