Sales Manager - Blue 84 Licensed Division

THE OPPORTUNITY:

We're looking for a strategic, people-first Sales Manager to lead our growing Blue 84 Licensed division- a nationally recognized leader in licensed apparel, headwear, and accessories. You'll guide a large team of sales reps, drive growth strategy, and expand our presence in the licensed retail space, primarily focused on college accounts, while making sure every rep, partner, and campus store gets the WOW Our Customers experience we're known for.

From top-selling Blue 84 tees to Zephyr headwear, including those hot-market, game day moments, we deliver what moves, season after season. We have the product mix, creative support, and flexibility to move fast and make it happen.

Lakeshirts | Blue 84 is a $200M Fair Labor Association-accredited company rooted in creativity, culture, and strong customer partnerships. From college bookstores to national brands, we're known for delivering results and having fun doing it.

A Typical Day (what you'll do) | Lead Motivate Collaborate Drive Results

No two days look the same (how boring would that be?!). Your focus will be on leading people, growing the business, and staying plugged into what our partners need. You'll lead strategy and build relationships with independent schools, college retailers, and key partners, growing our brand and expanding our reach. You'll mentor reps to exceed goals and solve challenges creatively, living out our value of Meritocracy by helping your team succeed and grow. You'll recruit, onboard, and retain top sales talent, refining territories and performance metrics in the spirit of Continuous Improvement. Working cross-functionally with Licensed Sales, Business, Marketing, and Line Development, you'll align on key initiatives and execute hot-market events- because TEAM is how we win. You'll foster long-term partnerships with reps, buyers, and store owners to consistently WOW Our Customers, and you'll represent the brand at trade shows, campus visits, and industry events. Sales meetings? You lead those too, bringing the energy, insights, and inspiration that keep our team and our business moving forward.

Skills (what you'll bring) | Servant Leader Strategic Sales Driver Passionate Culture Contributor

You bring proven leadership in sales strategy and team development, along with a deep understanding of the college retail space. You're known for exceeding goals, building trust, and energizing teams. You've got a pulse on the market, an eye for opportunity, and the emotional intelligence to inspire growth in others.

• 5 years in sales and sales management- ideally in licensed collegiate apparel, leading high-performing, results-driven teams
• Knowledge of the college and professional sports landscape, with experience in hot market events
• Experience with independent college bookstores, sporting goods retailers, and/or lease operators
• CRM proficiency (Salesforce preferred), Excel, PowerPoint and other tools
• Data-driven mindset with strong communication and presentation skills
• Embraces change and fits right into our culture-NIMBLE, open-minded, always improving, living our values, strengthening the team, and leaving ego at the door.
• Must love dogs (especially the ones at our MN HQ)
• Willing to travel 25-40% to rep the brand, build relationships, and bring the energy

Why Lakeshirts | Blue 84

Our five core values-WOW Our Customers, Continuous Improvement, Team, Meritocracy, and Community-aren't just posters on a wall. They guide how we lead, collaborate, and grow every day.

You'll have the tools, trust, and support to make a real impact, with a team that's all in, and a product line built to move. We don't just decorate apparel- we create what sells.

Here's what you can expect:

• Salary: $130,000-$150,000 /year based on experience, plus annual performance-based bonus
• Benefits: Health, dental, vision, life, disability, accident, and critical illness coverage
• Time Off: Up to 22 paid days off in your first year
• 401(k) with company match
• Profit Sharing: When we win, you win
• Dress Code: T-shirts, jeans, and flip-flops welcome
• HQ Perks: Onsite coffee (Brew 84...), hot meals, and a casual, creative environment

This isn't your typical 9-to-5. It's a high-impact sales leadership role in licensed college apparel, with a company that lives its values, welcomes your ideas, and always makes room for a few office dogs.

Because yeah- life's better in a t-shirt. It really is.

Cognitive or Mental Requirements of the Job:

Must be able to see and hear, read and write. Requires adaptability, analyzing, assessing, calculating, decision-making, dependability, judgment, speaking, following directions, handling multiple priorities, and reasoning.

Physical Demands:

OCCASIONALLY: Stand, Push, Pull, Balance, Bend, Twist, Lift, and Carry, up to 50 lbs, Reach above shoulder height; FREQUENTLY: Walk, Reach at shoulder height; CONTINUOUSLY: Sit, Reach below shoulder height

NOTE: This job description is not intended to be all-inclusive and should in no way be considered a contract or guarantee of employment. Employee may perform other related duties as needed based on the ongoing needs of the business. Minnesota is an Employment-At-Will state and implies no specific length of employment.

Salary : $130,000 - $150,000