What are the responsibilities and job description for the Sr. Account Manager position at Lakeside HR Group?

Lakeside HR Group, a leading full-service HR consulting and recruiting firm, is currently seeking a dynamic and experienced Sr. Account Manager to join our client's growing team.

WHO ARE CLIENT IS

They offer B2B storytelling and content strategy services, driving a fresh approach to public relations.
They love the craft. We're so passionate and invested in the work that it's palpable. We get an adrenaline rush from generating outcomes.
They are an employee-first culture. We believe that happy employees make happy clients.
They believe it's possible to be considered the "best" partner and still have time to pursue ourpassions outside the office.
They believe in focus vs. trying to be all things to everyone.

WHO YOU ARE

Focused on creating a dynamic client and employee experience through strong communication skills (written and verbal).

Able to integrate with our clients in a way that makes us feel like an extension of their own team.

Strategically minded and able to see the bigger picture while meticulously tracking the details, aligning strategies with the client's long-term goals. You assess the impact on deliverables and provide thoughtful consultation to both the internal team and the client on prioritizing efforts.

Able to thrive in a fast-paced environment, capable of navigating sudden "stops and starts," and quickly adjusting to changing client needs and unexpected challenges. You foster a collaborative environment that keeps the team informed, motivated and maintains efficiency.

Experience in project management for both ongoing and project-based work, including managing program budgets, deliverables, and deadlines.

A good listener who's driven to be tuned into a client's business needs and personal life; you pride yourself on knowing what makes them tick.

A problem-solver who can see creative ways to push past hurdles and keep momentum moving.

Comes to the table with an open mind and seeks to understand, learn and evolve.

Comfortable providing candid consulting and professional directness to clients; not afraid to respectfully tell someone their idea won't work, while providing alternative strategies to consider.

KEY POSITION RESPONSIBILITIES :

Senior Account Management / Client Service : As the primary relationship manager for a set of accounts, you are responsible for overall client satisfaction. Manage client expectations and deliver outstanding client service to both external and internal teams. Understand clients' business goals and provide strategic PR / marketing / business strategy counsel. Play a hands-on role in proposing new strategies and regular idea generation for their clients and key stakeholders. Own relationship management and results accountability, with accurate budget and resource management across a diverse client roster.

Estimating : Develop accurate estimates of Inprela's services to support new business proposals, support existing client contracts / SOWs, and accurately report annual budgets and plans for new and existing clients. This includes regular reporting to monitor trends related to the costs associated with core services and deliverables.

Quality Control : Oversee and provide direction on resource management and content, including white papers, visual storytelling, case studies, thought leadership articles, social media posts, news releases, LinkedIn-sponsored content programs, influencer engagement, event activation, media list development, etc. Ability to conduct research and stay updated on industry trends, client industries, and competitive landscape.

Client Retention & Growth : Drive (inside sales) client retention, renewals, organic growth, upsells, and client satisfaction. This includes developing an internal facing "account plan" that assesses opportunities and risks with each account and maps specific strategies to increase client "stickiness" with them. Ability to participate in pitches and proposals for potential clients, contributing to agency growth.

Program Collaboration : Partner with other internal cross-functional teams (program strategist,

content and engagement team) to ensure that our client programs are aligned to deliver on client

objectives, deadlines, and exceeding goals.

Project Management : Lead the planning and execution of PR / marketing / storytelling campaigns. Ensure budgets and deadlines are met, and financial / profitability targets are hit. Manage workflow and the internal and freelance resources needed to get the work done.

Cultural Commitment : Bring genuine passion, a positive attitude, and energy to the work. Show up each day upholding their core values. Build trust and psychological safety within account teams so that people speak up and share honest and respectful feedback across the teams, inspiring others to become a better version of themselves.

End Of The First Year : Success would mean strong, established relationships with client contacts

you serve, getting high marks from the internal team in your quarterly peer feedback results regarding how you show up as an employee, execution, leadership on accounts, meeting or exceeding client goals for brand awareness, engagement, and lead-gen.

QUALIFICATIONS

7-10 years of experience in public relations / marketing / storytelling, with relevant experience in healthcare, manufacturing, and technology sectors.

5 years of visual storytelling experience (serving as the liaison between the client and design / production talent, providing creative direction).

Proven track record of successfully managing multiple high-profile PR / marketing accounts and campaigns.

Exceptional client management skills with the ability to build and sustain strong, long-term relationships,

Experience in providing strategic counsel to clients and acting as their trusted advisor. Build the type of relationship with a client where they respect and rely upon your counsel before making decisions.

Comfortable consulting on a broad range of marketing and PR objectives-from awareness-building to thought leadership to crisis / reputation management to visual storytelling to lead-generation.

Deft at having "critical conversations" with clients-whether it be to discuss feedback on our work or to manage expectations on how far their budget goes relative to deliverables and results.

Build strong internal relationships : Foster a collaborative and positive team environment.

Skilled in managing cross-functional teams and coordinating with multiple departments.

Financial acumen. Strong understanding of financial principles and budget management.

Ability to create, monitor, and manage budgets effectively, ensuring that resources are used effectively to achieve strategic goals while maintaining transparency and trust with clients and internal stakeholders.

Skilled in accurately reporting financial information to internal stakeholders and clients, providing detailed financial reports and updates.

Ability to identify discrepancies or potential issues in budget reports and address them promptly.

Ability to generate detailed financial reports that provide insights into budget allocation, spending trends, and return on investment (ROI).

Ability to manage high-pressure situations and provide strategic guidance.

Exceptional interpersonal skills with the ability to communicate effectively with clients, team members, and stakeholders at all levels.

Strong presentation skills and executive presence.

Commitment to maintaining high ethical standards and professionalism in all interactions.

Adherence to industry best practices and standards.

Proficient with Microsoft Office (PPT, Word, Excel), Trello, and other PR / marketing tools.

Design skills (Canva, Photoshop, InDesign, other visual content experience) are a plus.

COMPENSATION

The position offers a competitive salary and generous benefits for full-time employees, including health

insurance, 401(k) match, parental leave, and many additional perks. They firmly believes in making investments in employees' personal and professional development.

They have a fun and fast-paced environment that offers excellent work-life balance. They're selective about

the type of work they take on, making sure it's the right fit for both client and agency. It's important to them

that the work their team does is both personally and professionally satisfying because they know their clients

will benefit from happy employees.

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