Business Development Specialist

Our Lamar office in Columbus, Ohio is now hiring a Business Development Specialist to help us bring innovative outdoor advertising campaigns to life for brands in Columbus, OH and the surrounding areas. The purpose of the Business Development Specialist (BDS) position is to meet and exceed sales objectives in the assigned territory by promoting and selling outdoor advertising to qualified advertisers. The primary goal of the BDS is to generate new business from accounts that have never billed with Lamar Advertising. A BDS is expected to use professional sales techniques, build relationships, and develop long term relationships that grow sales for Lamar Advertising.

We offer a competitive and comprehensive compensation & benefits package for all full-time employees. Some of our benefit offerings include, but are not limited to, multiple medical plan options, dental and vision insurance, PTO, 401K plan, and incentivized wellness programs.

What you can expect from us :

A Monday - Friday 8 am - 5 pm work schedule with paid holidays

First-year earning potential of $45,000 with uncapped including commissions, dependent on experience and selling ability.

Monthly auto and cell allowances for work-related expenses

A comprehensive 4 - 6 week training program

Career advancement opportunities

Ongoing professional development and internal leadership programs to maximize your career potential

Multiple medical plan options

Hospital, Accident, and Critical Illness coverage

Short and long-term disability and paid parental leave

Dental and vision insurance

401K plan with company match

Employee stock purchase program

Wellness program incentives such as medical plan premium holidays and HSA contributions

What we're looking for in YOU :

Demonstrated proficiency in selling, promoting and influencing with a hyper focus on meeting / exceeding sales quotas

Able and willing to become a product expert in outdoor advertising, including comprehensive knowledge of installation and product details

Solid working knowledge of general sales techniques

Results oriented in cold calling and making persuasive oral presentations

Superb interpersonal skills to interact effectively with individuals from diverse backgrounds

Driven to establish rapport, earn trust and foster cooperative internal and external working relationships

Tech savvy with computers, sales software, Microsoft Office Suite on Surface Pros, and quick to learn new technology

Effective communication skills, consistently producing grammatically-accurate routine business correspondence

Proven adaptability to perform well under fluctuating workloads and competing deadline

Intrinsically motivated to succeed, resilient in the face of rejection

Maintain a professional sales appearance

Capable of working independently, following through on assignments with minimal direction

Education and Experience Requirements

Required

A high school diploma or equivalent

A valid driver's license

Minimum of 1 year sales experience

Minimum of 1 year office experience

Preferred

2-3 years sales experience

Experience in a sales or marketing-based environment

Bachelor's Degree in Business, Marketing, or a related field

Cangrade Disclaimer

Please note : Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position.

Candidates with a disability in need of an accommodation to fulfill our application requirements should email (url removed).

A day in the life :

Responsible for selling and actively closing advertising sales to previous customers or new prospects.

Handle entire sales process from lead generation to close; reach or exceed monthly sales quotas.

Identify potential growth areas, open new accounts and increase Lamar’s market share by selling all billboard products.

Actively pursue networking and business-building relationships and opportunities.

As needed, perform clerical duties that include, but are not limited to, generating proposals, sale contracts, production orders, and artwork.

Track activity, prepare and maintain records for sales leads and account status.

Make outbound sales calls to secure sales & schedule appointments.

Prepares sales presentations and proposals.

Provides product, promotion, and pricing information by clarifying customer request; selecting appropriate information; forwarding information; answering questions.

Maintains customer database or CRM by inputting customer profile and updates; preparing and distributing reports.

Updates job knowledge by participating in educational opportunities.

Create and maintain daily, weekly, and monthly sales plans a month in advance

Use sales tools and complete daily planner / sales program after each call and at the end of the day

Other sales and marketing job related duties as assigned by the General Manager and Sales

Manager.

Physical Demands and Work Environment

The primary work environment for this position is a combination of an office environment and work in the field making sales calls and servicing existing accounts.

The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.

Nights spent away from home traveling are less than 10%

Who we are :

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through :

Billboards

Interstate logos

Handpainted murals

Transportation and airports

The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

Lamar is an EOE / AA : Minorities / Females / Disabled / Protected Veterans or any other State or Federally protected characteristic

Disability Self-Identification : When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch for clarification on why we're asking for this information!

California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar.  By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar.  Lamar will not sell this information.

Reg52ID #EarlyTalent

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Salary : $45,000