Demo

Director of Transit Sales

Lamar Advertising Company
Concord, CA Full Time
POSTED ON 4/18/2025
AVAILABLE BEFORE 6/18/2025

Our Lamar office in Concord, California, is now hiring a new Director of Transit Sales to help us bring innovative outdoor advertising campaigns to life for brands in Concord, CA, and the surrounding areas. The purpose of the Director of Transit Sales is to lead and manage sales operations for the Transit Division. Director of Transit Sales is the first line manager over sales and designated administrative personnel.

The ideal candidate must reside in the state of California.

Why Lamar? 

Lamar Advertising has been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking. Check out these videos to learn more about Lamar:

  • About Us

  • Our Relationships

  • Giving Back Program

    What’s in it for you?

    • A Monday-Friday 8:00 am - 5:00 pm hybrid schedule with paid holidays, with a combination of time spent in-office and selling in the field. 
    • First-year earning potential of $250,000 - $300,000 including commissions, dependent on experience and selling ability
    • No commission cap, so earning potential is unlimited as you grow your book of business!
    • Monthly auto and cell allowances for work-related expenses

    What can you expect from us?

    • 3 month comprehensive training program with opportunities to participate in our corporate-hosted Lamar Sales School
    • Multiple medical plan options and a health savings account
    • Hospital, Critical Illness, and Accident coverage
    • Dental and vision insurance
    • Short and long-term disability and paid parental leave
    • 120 hours of paid time off (PTO) that increases with tenure
    • 12 paid company holidays including Presidents Day and Juneteenth
    • Employee Stock purchase plan
    • 401(k) plan with company match
    • Wellness program incentives such as medical plan premium holidays and HSA contributions
    • Ongoing professional development and internal leadership programs to maximize your career potential
    • Advancement opportunities, as our goal is to promote all Sales Managers from within!

    What we’re looking for in YOU:

    • Organize objectives, delegate responsibilities, training, evaluate subordinate effectiveness, and administer necessary discipline.
    • Encourage and manage individuals in a professional manner.
    • Possess a working knowledge of Microsoft Office Suite, especially Excel for reporting and PowerPoint for presentations/proposals.
    • Professionally handle employee conflicts as equitable as possible.
    • Persuasively speak to large and small audiences.
    • Collaborate with persons of various social, cultural, economic, and educational backgrounds.
    • Set priorities based on the foremost needs of the organization.
    • Analyze opportunities and problems to formulate and execute successful outcomes

    Education and Experience Requirements: 

    • A highschool diploma is required.
    • A driver’s license is required.
    • A bachelor’s degree in management, marketing, or any related field is preferred.
    • 10 years’ experience in advertising sales is required.
    • 7 years’ experience in sales management is required.
    Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position. 
     
    Candidates with a disability in need of an accommodation to fulfill our application requirements should email recruiting@lamar.com

    A day in the life:

    • Responsible for providing the monthly, quarterly and annual budgets for each salesperson that are in line with company objectives.
    • Responsible for providing the monthly, quarterly and annual budgets for each transit authority that are in line with company objectives.
    • Lead a team of local transit sellers, including hiring, training, managing, and mentoring and ensuring the sales process is followed and documented. Direct and manage personnel as needed in order to achieve sales goals.
    • Effectively onboard employees the first 90-days of employment.
    • Cultivate a professional, positive and energetic culture for internal & external clients.
    • Identify and execute new revenue opportunities.
    • Conduct training of sales personnel and weekly sales meetings.
    • Attend client and prospect meetings with sales staff.
    • Submit accurate reports as directed by senior management.
    • Keep up-to-date on market competition, new and existing product knowledge, and industry trends.
    • Ensure accurate and standardized marketing materials.
    • Execute sales advertising contracts and sales expense reports.
    • Attend industry functions and entertain clients during and outside normal working hours.
    • Manage inventory levels and product pricing. Develop rate, group ceilings and deployment strategies through review of competitive data.
    • Conduct/attend business review meetings, strategic sales meetings, management meetings and other meetings as required/requested.
    • Network with community leaders, businesses, associations, and groups in order to familiarize them with Lamar’s services.
    • Respond timely to in-bound communication from employees and customers.

    Physical Demands and Work Environment

    • The primary work environments for this position include the office and vehicle.
    • Must have a vehicle in good working condition to be used for local driving up to 50% of the time.
    • Must carry automobile insurance that meets Lamar’s coverage requirements.
    • The physical demands for this position include light lifting, seeing (which include reading, acuity, depth perception, and peripheral vision), sitting more than 50% of the time, standing, talking, and walking.
    • Nights spent away from home, traveling, are up to 50% of the time

    Who we are:

    Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

    We provide ad space through:

    • Billboards
    • Interstate logos
    • Handpainted murals
    • Transportation and airports
    • The largest network of digital billboards in the United States

    We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

    We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

    Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic

    SMS and Email Communications: By providing your contact information and submitting this form, you agree to receive email and SMS communications from Lamar Advertising Company regarding job opportunities, hiring events, and career-related updates. Message and data rates may apply. You can opt out at any time by emailing recruiting@lamar.com or replying 'STOP' to text messages. Your information will be processed in accordance with our privacy policy.

    Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

    California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar.  By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar.  Lamar will not sell this information.

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