What are the responsibilities and job description for the Marketing Specialist position at Lamar Trailers Inc.?
About Lamar Trailers :
Lamar Trailers is committed to empowering families as we build God's Kingdom. Our core values-Honor God, Serve Humbly, Keep it Simple-guide everything we do. We aim to leave a legacy of generosity and seek team members who are passionate about this mission and vision. We believe in creating meaningful connections with our audience through innovative and impactful marketing strategies.
Job Overview :
We are seeking a Marketing Specialist to elevate brand engagement and visibility at Lamar Trailers. In this role, you will manage social media content, oversee the distribution of branded merchandise, and coordinate customer-focused events to ensure alignment with our core values and marketing strategies. Your responsibilities will include scheduling compelling content, maintaining active engagement on digital platforms, and assisting in the execution of marketing events effectively.
Key Responsibilities :
- Social Media Excellence :
Elevate Lamar's brand awareness by scheduling and managing content across key social media platforms including Instagram, Facebook, YouTube, TikTok, and LinkedIn.
Order, manage, and distribute high-quality branded merchandise and promotional materials to dealers, end-users, and team members, ensuring alignment with Lamar's values and marketing strategies.
Oversee all written content for social media posts, the Lamar website, blog posts, newsletters, and printed materials to ensure messaging is interesting, clear, and helpful.
Plan and coordinate marketing events such as NATDA, Expos, and Dealer Days, focusing on brand consistency.