What are the responsibilities and job description for the Marketing Coordinator, Admissions position at Lamar University?
Posting Details
Position Information
Posting Number 20113085
Position Title Marketing Coordinator, Admissions
FTE 1.0
Position Type Staff
Department Office of Admissions
Position Summary Information
Job Summary/Basic Function
About This Role:
The Marketing Coordinator serves as an integral member of the Office of Admissions and reports to the Director of Admissions. This position is responsible for leading the strategic enrollment marketing initiatives within Admissions to effectively communicate with students from prospect through enrollment. The Marketing Coordinator will design, develop, and produce content for print, electronic communication, and social media for the purpose of engaging and yielding students in alignment with the overall University goals.
What You’ll Do – Position Responsibilities
Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight 10 lbs.; to operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; to travel to other locations using various modes of private and commercial transportation; and to verbally communicate to exchange information
Job Conditions
Work is performed primarily in a standard office environment with extensive public contact and frequent interruptions.
Who We Are
Lamar University is an accessible global university for life-long learners with a passion for broad-based community engagement. As a vital contributor to the socioeconomic wellbeing and resilience of the Gulf Coast region, our expertise is recognized locally and beyond. Lamar University is home to more than 17,000 students and is among the fastest growing Texas colleges and universities. LU is a member of The Texas State University System, which is the first higher education system of Texas and maintains the lowest average tuition and fees of any university system in Texas. With more than 100-degree options and a community that cares, Lamar students are always proud to be Cardinals.
Lamar University is committed to fostering a culture where students, faculty and staff of all backgrounds can learn, work, and serve.
Benefits
Minimum Qualifications
Lamar University is An Equal Opportunity Employer
Veteran's Preference Statement
Lamar University is proud to provide employment preference to veteran applicants in accordance with Texas 805 Government Code, Section 657.003.
Preferred Qualifications
This position is security-sensitive and thereby subject to the provisions of the Texas Education Code
Work Hours
Application Information
Posting Date 03/26/2025
Close Date
Open Until Filled No
Special Instructions
Position Information
Posting Number 20113085
Position Title Marketing Coordinator, Admissions
FTE 1.0
Position Type Staff
Department Office of Admissions
Position Summary Information
Job Summary/Basic Function
About This Role:
The Marketing Coordinator serves as an integral member of the Office of Admissions and reports to the Director of Admissions. This position is responsible for leading the strategic enrollment marketing initiatives within Admissions to effectively communicate with students from prospect through enrollment. The Marketing Coordinator will design, develop, and produce content for print, electronic communication, and social media for the purpose of engaging and yielding students in alignment with the overall University goals.
What You’ll Do – Position Responsibilities
- Formulates a communication plan for prospective, admitted and current students throughout the student process.
- Assists in the management of internal Admissions software system communications and automated messaging to students.
- Works with staff within the Office of Admissions on branding and messaging strategies through target research while in compliance with university and federal regulations.
- Serves as the marketing contact for the Office of Admissions collaborating closely with the Office of Marketing and Communications and Marketing Coordinators within the division of Enrollment Management.
- Implements website changes in line with web accessibility and search engine optimization standards. 10% 6. Develops social media content and platforms to promote Admission initiatives while working with the University’s Social Media Manager.
- Supports the Office of Admissions personnel to ensure that all attended events are equipped with the necessary promotional material including event communication.
- Develops CRM strategies that assist in functional activities such as event planning, campus tours, web applications, and territory management.
- Working experience with Microsoft Office, Adobe Photoshop, Illustrator, and other design platforms.
- Developed Communication Skills (Written and Verbal).
- Capacity to work both independently and collaboratively.
- Database Management ( CRM and CMS ).
- Time Management.
Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight 10 lbs.; to operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; to travel to other locations using various modes of private and commercial transportation; and to verbally communicate to exchange information
Job Conditions
Work is performed primarily in a standard office environment with extensive public contact and frequent interruptions.
Who We Are
Lamar University is an accessible global university for life-long learners with a passion for broad-based community engagement. As a vital contributor to the socioeconomic wellbeing and resilience of the Gulf Coast region, our expertise is recognized locally and beyond. Lamar University is home to more than 17,000 students and is among the fastest growing Texas colleges and universities. LU is a member of The Texas State University System, which is the first higher education system of Texas and maintains the lowest average tuition and fees of any university system in Texas. With more than 100-degree options and a community that cares, Lamar students are always proud to be Cardinals.
Lamar University is committed to fostering a culture where students, faculty and staff of all backgrounds can learn, work, and serve.
Benefits
- Health, dental & vision insurance
- Life insurance
- State of Texas Retirement plans
- Tuition covered at 100% for employees, spouses and/or eligible dependents.
- Paid time off – vacation, sick, and holidays.
Minimum Qualifications
- Bachelor’s degree
- 1-2 years of job-related experience
Lamar University is An Equal Opportunity Employer
Veteran's Preference Statement
Lamar University is proud to provide employment preference to veteran applicants in accordance with Texas 805 Government Code, Section 657.003.
Preferred Qualifications
- Bachelor’s degree in marketing, public relations, communication or a related field
- 1-2 years’ experience working in a higher education environment
- 1-2 years’ experience in marketing, recruitment, sales, and/or communications
This position is security-sensitive and thereby subject to the provisions of the Texas Education Code
- 51.215, which authorizes the employer to obtain criminal history record information.
Work Hours
Application Information
Posting Date 03/26/2025
Close Date
Open Until Filled No
Special Instructions
Salary : $37,330 - $48,529
