Director of AdOps

Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark’s methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized, and scaled for long-term success.

The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth.

Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve.

Join our team of smart, passionate, collaborative, results-driven do-ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers.

Leadership & Management:

• Lead, mentor, and inspire the Ad Operations team, cultivating a culture focused on excellence, collaboration, and continuous professional development.
• Define and execute strategic initiatives for the Ad Operations department that align with the company’s overall objectives and goals.
• Ensure the team has access to the necessary tools, training, and resources to perform at the highest level.
• Spearhead training programs on DSP/SSP systems for new team members to ensure seamless onboarding.

Campaign Management:

• Oversee the full lifecycle of programmatic ad campaigns, including setup, execution, optimization, and reporting to guarantee alignment with client objectives.
• Ensure campaigns are executed on time, within budget, and achieve or surpass performance benchmarks.
• Collaborate with cross-functional teams (Sales, Client Services, Media, Analytics) to ensure smooth campaign sell-in, execution, and reporting.
• Serve as the main point of contact with clients and Agency teams, ensuring tag functionality and optimal campaign performance across all channels.
• Manage troubleshooting requests, responding swiftly to needs from both internal and external stakeholders.
• Plan, forecast, and report on inventory availability across all media platforms.

Operational Excellence:

• Lead the development and implementation of best practices, processes, and workflows to optimize Ad Operations efficiency and streamline campaign execution.
• Continuously analyze and monitor campaign performance data to identify opportunities for improvement and operational enhancements.
• Ensure adherence to industry standards, best practices, and relevant regulations.
• Design and manage Private Marketplace (PMP) deals to enhance direct programmatic revenue.
• Supervise inventory quality and collaborate with third-party verification vendors to ensure ad quality and security.
• Prioritize and allocate work effectively, managing incoming requests and ensuring deadlines are met across various business units.
• Build and refine scalable onboarding, testing, and partner deployment strategies.

Technology & Innovation:

• Stay ahead of industry trends, emerging technologies, and the competitive landscape to drive continuous innovation and maintain a market-leading position.
• Collaborate closely with product and engineering teams to enhance internal platforms, ensuring they evolve to meet client needs and industry demands.
• Evaluate and incorporate third-party tools and technologies that strengthen Ad Operations capabilities and performance.

Relationship Management:

• Act as a strategic partner for internal teams, ensuring that platform needs are met and satisfaction is achieved with Ad Operations services.
• Build and maintain strong relationships with key stakeholders, including internal teams and external partners.
• Source, develop, and manage relationships with third-party demand and SSP partners to expand and enhance Ad Operations capabilities.

PERKS AND BENEFITS 

• Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
• Diverse and forward-thinking environment
• Great career growth opportunity—you’ll have direct access to agency leadership
• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching
• Company events and industry conferences

At Lamark Media, we're looking for people with passion, grit, and high integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out; especially if your career has taken some extraordinary twists and turns. At Lamark Media, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.

PLEASE NOTE: As a company, we take hiring very seriously. Interviewing with Lamark Media may include phone/video interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit.

Lamark Media is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status. Further, Lamark Media encourages United States' Veterans and persons with disabilities to apply for positions for which they are qualified.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.