What are the responsibilities and job description for the Programmatic Media Buyer - Remote - US Job at Lamark Media in Boca Raton position at Lamark Media?
Content Summary : Programmatic Media Buyer - Remote - US at Boca Raton, for Lamark Media
Job Description
Job Description
Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy : create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark’s methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized, and scaled for long-term success.
The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth.
Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve. Join our team of smart, passionate, collaborative, results-driven do-ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers.
Summary : Lamark is looking for an experienced Programmatic buyer to join our performance marketing agency. We promote a collaborative work atmosphere driven by encouraging team building, creativity, and originality with a keen focus on “winning” for our clients. If you are looking to join a fast-paced growing company and want to work with a team of career-minded individuals striving to reach the same goal, then Apply Now!
Key Functional Areas of Responsibilities
- Setup and manage campaigns across DSP platforms and mediums utilizing display, video, mobile, native, CTV / OTT, and audio
- Develop and execute forward-thinking programmatic advertising strategies and deliver insightful reports based on data analysis
- Monitoring pacing, KPIs, testing, and optimizing for continuous improvements against client or company objectives.
- Daily management and optimization of ad formats, audience targeting, supply vendors, PMP deals, day parting, recency, frequency, etc.
- Manage programmatic partnerships through the planning process from RFPing, partner evaluations, partner scoring, negotiations, management, and final execution
- Media planning and forecasting based on brief parameters and media strategy
- Proactively working with client services on campaign set-up and optimization strategy
- Work closely with creative, analytics, and strategy teams to provide analytical insights and recommendations to the client
- Stay updated on industry trends, technologies, and best practices in programmatic advertising.
- Evaluation of new platforms, tools, and partnerships to enhance performance and efficiency.
Qualifications
Perks and Benefits
PLEASE NOTE : As a company, we take hiring very seriously. Interviewing with Lamark Media may include phone / video interviews, written projects, and / or on-site interviews. Although we are unable to follow-up with each and every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit.
Lamark Media is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status. Further, Lamark Media encourages United States' Veterans and persons with disabilities to apply for positions for which they are qualified.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
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