Advertising Copywriter Job at Lamwork in Raleigh

Published : Nov 22, 2024 – The Advertising Copywriter develops persuasive, high-quality copy across various channels, ensures alignment with brand voice, and drives consumer awareness and competitive differentiation. This position collaborates with marketing leaders to integrate creative content with strategic goals while adhering to advertising guidelines and maintaining timely delivery. The copywriter also monitors performance metrics to optimize creative effectiveness and supports cross-functional priorities in a fast-paced environment.

Responsibilities :

• Researching on topics that are of interest to the target audience
• Writing compelling content for email campaigns, landing pages, and communication with customers
• Proofreading, editing, and improving content created by others and ensuring brand consistency
• Working alongside team members to come up with concepts and ideas to increase revenue
• Ensuring correct grammar and spelling throughout content and website
• Develop and execute advertising copy / content for social channels, website, email, and video scripts
• Evolve the current brand voice and tone to better serve the target audience
• Concept and develop strategic campaigns to meet stakeholders' specific business goals i.e. acquiring new investors, engaging current investors, educating investors
• Collaborate with internal teams to bring relevant stories to life in engaging and efficient ways
• Work to shape the future of the team by developing brand standards and guidelines
• Work with the design team to create cohesive visuals and copy collateral

Skills :

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