What are the responsibilities and job description for the Senior Marketing Strategist position at LandaJob?
Senior Marketing Strategist
We are working with our Kanas City client to find a Senior Marketing Strategist to join their team! The Senior Marketing Strategist is a seasoned marketing professional skilled at creating and executing multi-channel marketing initiatives within the framework of the Customer Journey. At the direction of the Vice President of Marketing, they will work collaboratively within the marketing team, with sales and with outside consultants/agencies to create material and content to be used throughout the B2B sales funnel.
About the Role:
The Senior Marketing Strategist plays a pivotal role in the marketing department, shaping and executing the go-to-market activities that align with the business goals of the two separate company divisions. Working closely with the VP of Marketing, this individual will actively manage the brand’s high standards, ensuring that our client’s messaging and positioning align with market demands that resonate with our client’s target audiences.
Responsibilities:
- High Impact Campaigns: Develop, lead and execute complex multi-channel marketing campaigns (e.g., digital, print) across the company’s divisions. `
- New Product Activity: Drive key product development and launch activities for OEM and proprietary equipment, focusing on prelaunch activities such as naming, product positioning, market research, pricing and value propositions
- Customer Journey and CRM: Create customer and user journeys with a keen understanding of the needs of each step and the role of CRM and marketing automation platforms. Work with team for hand off and execution.
- Collaborative Leadership: Work cross-divisionally and -departmentally, leading, training and mentoring staff
- Content Creation and Oversight: Guide the creation of blogs, brochures, emails and other materials that support the customer journey. Create original material as well as provide reviews, oversight and approvals. Work collaboratively with sales, internal stakeholders and external vendors to create collateral, PowerPoint presentations, and tools that empower the Sales team to communicate the Company’s value proposition effectively.
- Brand Standards: Assist with creation of and ensure adherence to brand standards across the corporation.
- Performance Measurement: Establish KPIs, track campaign performance, and optimize strategies based on data and analytics to enhance ROI and overall impact.
- Industry Analysis: Analyze and monitor competitors, providing insights and content recommendations.
- Other duties as assigned.
Background:
- Bachelor’s degree in Marketing, Communications, or related field; MBA or relevant advanced degree is preferred.
- Minimum 10 years of experience preferred, in marketing strategy, brand management, or a related role, ideally in a B2B or high-growth environment
- Email and marketing platforms expertise, including automated campaigns and CRM platform usage.
- Excellent written communication skills, including experience with blog writing and other customer-facing material.
- Proven track record leading diverse teams, complex initiatives and product launches.
- Experience with Microsoft Dynamics and Fabric (PowerBI), or other CRM and business intelligence software, particularly as it relates to revenue acceleration.
- Strong strategic planning skills with a track record of successful campaign execution.
- Excellent communication and project management skills, with the ability to lead cross-functional initiatives.
