What are the responsibilities and job description for the B2B Marketing Manager position at Landing?
About Us:
Since 2019, Landing has redefined apartment renting with the industry’s first flexible living model. Our membership program provides consumers with access to a network of apartments in 35 markets with no deposits, hassles, or stress.
With fully furnished, flexible-lease apartments across 250 cities, Landing has transformed the rental process for a new generation of renters seeking freedom and flexibility. The streamlined platform enables consumers to book apartments in minutes through the app and move in just days. Landing’s mission is to empower individuals to explore more, live on their terms, and feel at home anywhere. Backed by top-tier investors and strong market momentum, Landing is only getting started.
Role Overview:
We are seeking a dynamic B2B Marketing Manager to drive the growth of Landing’s Autopilot program and Corporate Housing offerings. Based in Birmingham, AL, this role will focus on developing and executing targeted marketing strategies to attract multifamily property owners, driving lead generation, and supporting sales alignment to expand our Autopilot supply. This role will play a pivotal part in Landing’s mission to achieve its Autopilot supply goals and establish itself as a leader in flexible living solutions. If you are a creative, data-driven marketer passionate about growth and collaboration, we’d love to hear from you!
Key Responsibilities:
Landing aims to create a workplace that fosters both personal and professional growth. We offer a competitive benefits package we are proud to share with you!
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Since 2019, Landing has redefined apartment renting with the industry’s first flexible living model. Our membership program provides consumers with access to a network of apartments in 35 markets with no deposits, hassles, or stress.
With fully furnished, flexible-lease apartments across 250 cities, Landing has transformed the rental process for a new generation of renters seeking freedom and flexibility. The streamlined platform enables consumers to book apartments in minutes through the app and move in just days. Landing’s mission is to empower individuals to explore more, live on their terms, and feel at home anywhere. Backed by top-tier investors and strong market momentum, Landing is only getting started.
Role Overview:
We are seeking a dynamic B2B Marketing Manager to drive the growth of Landing’s Autopilot program and Corporate Housing offerings. Based in Birmingham, AL, this role will focus on developing and executing targeted marketing strategies to attract multifamily property owners, driving lead generation, and supporting sales alignment to expand our Autopilot supply. This role will play a pivotal part in Landing’s mission to achieve its Autopilot supply goals and establish itself as a leader in flexible living solutions. If you are a creative, data-driven marketer passionate about growth and collaboration, we’d love to hear from you!
Key Responsibilities:
- Lead Generation: Develop and execute strategies to generate high-quality leads for the Autopilot program through email campaigns, paid ads, social media, sponsorships and events
- Sales Enablement: Partner with the sales team to create compelling collateral, refine messaging, and support outreach efforts to engage property owners and decision-makers
- Targeted Campaigns: Craft and manage lifecycle marketing campaigns to nurture prospects, including webinars, newsletters, and downloadable resources like case studies and white papers
- Digital Marketing: Oversee digital efforts, including SEO, LinkedIn ads, and Landing page optimization, to ensure measurable results
- Event Marketing: Organize and promote Landing’s presence at key industry events, such as NMHC conferences, to build relationships and generate leads
- Market Insights: Utilize tools like CoStar and other real estate databases to identify target properties and market opportunities
- Metrics & Analytics: Track and report on campaign performance, including metrics like qualified leads, website traffic, and conversions, to measure ROI and guide strategy adjustments
- 5 years of B2B marketing experience, preferably in real estate, multifamily housing, or a related industry
- Expertise in demand generation, lifecycle marketing, and digital marketing strategies
- Strong collaboration skills to align marketing efforts with sales objectives
- Experience with CRM platforms, ads platforms, email marketing tools, and data analytics
- Exceptional communication and project management skills
- Be a part of a fast-growing startup transforming the way people live
- Drive impactful strategies that directly influence Landing’s growth goals
- Opportunity to build and scale marketing efforts for innovative B2B solutions.
Landing aims to create a workplace that fosters both personal and professional growth. We offer a competitive benefits package we are proud to share with you!
- Solid compensation package stock options
- Comprehensive benefits - Medical, Dental, Vision, Life and AD&D, Disability, Mental Health, Pet, Commuter, and FSA or HSA
- We’ve got you covered with a 401(k) plan and access to ImmediatePay
- Feel relaxed with super generous PTO policy
- Opportunities for upward mobility - we want you to grow with us!
- Employee perks for temporary or indefinite stays when you choose to live with Landing
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