What are the responsibilities and job description for the Sr. Business Development Manager position at Landor?
Landor is looking for a Sr. Business Development Manager to join our New York studio. Could this be you?
We are Landor.
World-leading brand specialists.
Consulting. Design. Experience.
Connecting business strategy to brand.
Bringing every facet of brand to life.
Creating brand-led experiences for talent & customers.
United in our drive to make a positive difference.
Proudly part of WPP.
We build brands, designed to transform.
Our Landor Group also includes leaders in sonic branding amp, workspace & architectural design experts BDG and award-winning motion specialists ManvsMachine.
What you’ll do
- Embrace, champion, and sell all of Landor’s capabilities, including Brand Performance, Strategy, Expression, Experience, and Cultural Transformation.
- Work closely with subject matter experts (Corporate and Consumer Strategy, Brand Performance, Culture & Engagement, Digital and Creative) as well as the Global Business Development and Marketing Community.
- Identify, propose, and deliver all agreed-upon RFI, RFP, Proposals, and Pitch Decks on time, on scope, and on budget — making it easy for clients to buy.
- Serve as the central point of communication on multiple pitches and RFPs, driving the pitch process from the initial qualification call.
- Partner with resource management and colleagues to coordinate internal and external resources for pitches and RFPs.
- Co-lead and oversee client contract and financial negotiations in partnership with Finance, including fee and timing negotiations. Address and resolve pricing, payment, and scope creep challenges.
- Qualify all inbound leads and opportunities, mapping them to clear criteria. Conduct research and background analyses to develop a thorough understanding of prospective client needs, business challenges, and culture, and determine whether to proceed with the lead.
- Proactively brief teams on new opportunities using BAV, cross-network relationships, and desk research to inform Landor teams of client challenges, considerations, and ambitions.
- Act as a competitor champion, understanding agency competitors, offerings, clients, and cases to inform Landor’s pitch and win strategies.
- Contribute to the creation of monthly, quarterly, and/or annual plans, including performance, strategy, and revenue targets and metrics.
- Understand the proactive outbound outreach strategy and marketing programs for events and speaking engagements to leverage thought leadership and facilitate client engagement as part of the inbound pitch process.
- Utilize Marcomms strategically and stay connected with the proactive outbound prospects pipeline, anticipating when proactive leads will develop into a brief and pitch opportunity.
What you’ll need
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Business development or account management experience gained within a marketing services agency is a must, a grounding in Client-Services training would be advantageous.
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Good working knowledge of holistic branding, including specialist branding disciplines.
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Financially savvy – able to establish financial goals for the business and for team members.
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Demonstrated leadership and relationship building skills – sophisticated around various personality levels and seniority
levels, and proven ability to develop others. Comfortable with C-Suite Executives.
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Demonstrated ability to generate ideas and the “hook” that will make Landor stand out from the crowd.
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Some knowledge of the latest digital business transformation and client challenges to strike conversation with clients.
Compensation
The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click [here] for more details.
We believe diversity brings creativity, which is at the heart of everything we do. We are actively engaging in creating an environment free of discrimination.
Landor is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, colour, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity or expression, sexual orientation, marital status, or any other legally-recognized protected basis under federal, state, or local law.
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Salary : $75,000 - $180,000
