Digital Marketing Analyst (Open to Remote or Hybrid)

People are the heart of our company, and our doors are open to everyone. As a customer, as an employee – we are committed to creating an inspiring culture that is welcoming, safe and inclusive for all. Our strength in work and life comes from the combination of our experiences, backgrounds and talents. It’s what we do as people that makes Lands’ End a great place to shop and a great place to work.

Lands’ End is in search of a highly motivated Digital Marketing Analyst to support the growth of the Lands’ End brand in the Marketplace channel. In this role, you will be overseeing advertising campaign strategies within multiple retail media networks, while managing and optimizing the Marketplace budget across multiple ad platforms. You will work closely with, and report into our Digital Marketing Manager. As the Digital Marketing Analyst, you will understand fundamental retail media strategies and be able to assess performance and provide solutions for improved efficiency and scale.

Responsibilities

• Build, launch, and optimize paid media campaigns for the Marketplace Channel at Lands’ End
• Manage and maintain Retail Media paid search campaigns via bidding platforms and/or RMN platforms to meet goals
• Analyze and assess performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy
• Deploy test-and-learn strategies aimed at refining campaigns and overall marketplace strategy
• Be accountable for paid search performance and budgets to ensure efficiency and scale
• Work cross-functionally with merchandising and finance on campaign product and budgets
• Partner with creative and copy teams on content optimizations for copy, keywords, and additional content opportunities that arise
• Work with agency partners and lead strategic vision with them
• Stay up to date with different marketplaces and any updates to their marketing platforms

Qualifications

• BA/BS in Business, Marketing or Related Field (or equivalent work experience)
• 1 – 3 years of online/paid campaign marketing experience, preferably experience on marketplaces
• Knowledge of SEO, Digital Merchandising and Digital Marketing
• Understanding of paid campaign performance metrics
• Attention to detail
• Ability to quickly adapt and problem solve
• Excellent written and verbal communication skills
• Experience with Microsoft applications, specifically Excel

#LandsEndCareers

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)