What are the responsibilities and job description for the Intern, Digital Marketing - Lane Bryant position at Lane Bryant?
About Us
Our founder, Lena Bryant didn't set out to change fashion forever, but that's exactly what she did. 120 years later, Lane Bryant remains the iconic plus-size brand. Empowering women is kind of our thing. Our inclusive community of customers and associates champions the acceptance of all sizes, shapes, and people. If you believe in the power of clothes to create confidence and empower self-expression, you'll be at home here.
Responsibilities
The Digital Marketing Intern will work with the Performance, CRM & Loyalty team to support key initiatives and projects. Our team is responsible for leveraging our marketing channels and programs to drive traffic and sales to LB.com targeting new, existing and lapsed customers. During your time at Lane Bryant, you’ll have the opportunity to work across the team on the following marketing channels with our vendor partners:
LB OH Corp Office-LaneBryant-New Albany, OH 43054
Position Type
Intern (Fixed Term)/Full time
Equal Employment Opportunity
The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact myHRSupport@knitwellgroup.com. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.
Our founder, Lena Bryant didn't set out to change fashion forever, but that's exactly what she did. 120 years later, Lane Bryant remains the iconic plus-size brand. Empowering women is kind of our thing. Our inclusive community of customers and associates champions the acceptance of all sizes, shapes, and people. If you believe in the power of clothes to create confidence and empower self-expression, you'll be at home here.
Responsibilities
The Digital Marketing Intern will work with the Performance, CRM & Loyalty team to support key initiatives and projects. Our team is responsible for leveraging our marketing channels and programs to drive traffic and sales to LB.com targeting new, existing and lapsed customers. During your time at Lane Bryant, you’ll have the opportunity to work across the team on the following marketing channels with our vendor partners:
- Performance Media: Paid Search, Display, Paid Social and Affiliate marketing channels
- CRM: Email, SMS/MMS, App Push and Direct Mail
- Loyalty: Lane Rewards multi-tender loyalty program and the Lane Bryant credit card program
- Leverage customer insights to inform go forward strategy
- Plan customer channel strategies
- Execute campaigns
- Analyze channel/program results (by campaign/weekly/monthly/quarterly)
- Add/edit lifecycle marketing campaigns that support acquisition, retention and engagement
- Manage both expense and working media budgets
- Exceptional written and verbal communication skills
- Excellent time management, multi-tasking and organizational skills
- Critical eye for detail and comfort under pressure
- Experience in Microsoft Excel, Digital Analytics Tools (Google Analytics, Adobe Analytic) is a plus
- Experience in CRM Marketing platforms is a plus
- Working towards bachelor’s degree in marketing, business or finance
- The KnitWell Group Summer Internship Program welcomes the classes of 2025 and 2026 college students to work with several of our brands (Ann Taylor, Lane Bryant, LOFT, Talbots) and Corporate Shared Services to kick-start their career in retail. This immersive experience offers interns the opportunity to work hands-on with their department for 10-weeks and receive professional development opportunities including executive chats, professional workshops, store visits, etc., and participation in a collaborative team project.
- The pay rate for the position is $20.00/hr.
- KnitWell Group does not offer housing near any of our corporate office locations. Participating students must have the ability to independently secure and finance housing in a commutable distance of the office location.
- Applicants to this position must be authorized to work for any employer in the US without sponsorship now or in the future.
- Junior or senior (Class of 2025 and 2026)
- Resume and portfolio (portfolios only needed for Design Applications)
- Available June 2, 2025 – August 8, 2025
LB OH Corp Office-LaneBryant-New Albany, OH 43054
Position Type
Intern (Fixed Term)/Full time
Equal Employment Opportunity
The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact myHRSupport@knitwellgroup.com. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.
Salary : $20
