What are the responsibilities and job description for the Intern, Digital Marketing - Lane Bryant position at Lane Bryant?
About Us
KnitWell Group, a specialty retail operating company, comprises some of the most iconic brands in America – Ann Taylor, Chico's, Haven Well Within, Lane Bryant, LOFT, Soma, Talbots, White House Black Market. Individually, our brands are unique and strong. Together, we are powerful.
Our common thread is our commitment to create exceptional products, provide memorable experiences, and achieve superior results. Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve. We are dedicated to creating fashion that not only looks good but also makes our customers feel good.
Responsibilities
The Digital Marketing Intern will work with the Performance, CRM & Loyalty team to support key initiatives and projects. Our team is responsible for leveraging our marketing channels and programs to drive traffic and sales to LB.com targeting new, existing and lapsed customers. During your time at Lane Bryant, you’ll have the opportunity to work across the team on the following marketing channels with our vendor partners:
LB OH Corp Office-LaneBryant-New Albany, OH 43054
Position Type
Intern (Fixed Term)/Full time
Equal Employment Opportunity
The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.
KnitWell Group, a specialty retail operating company, comprises some of the most iconic brands in America – Ann Taylor, Chico's, Haven Well Within, Lane Bryant, LOFT, Soma, Talbots, White House Black Market. Individually, our brands are unique and strong. Together, we are powerful.
Our common thread is our commitment to create exceptional products, provide memorable experiences, and achieve superior results. Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve. We are dedicated to creating fashion that not only looks good but also makes our customers feel good.
Responsibilities
The Digital Marketing Intern will work with the Performance, CRM & Loyalty team to support key initiatives and projects. Our team is responsible for leveraging our marketing channels and programs to drive traffic and sales to LB.com targeting new, existing and lapsed customers. During your time at Lane Bryant, you’ll have the opportunity to work across the team on the following marketing channels with our vendor partners:
- Performance Media: Paid Search, Display, Paid Social and Affiliate marketing channels
- CRM: Email, SMS/MMS, App Push and Direct Mail
- Loyalty: Lane Rewards multi-tender loyalty program and the Lane Bryant credit card program
- Leverage customer insights to inform go forward strategy
- Plan customer channel strategies
- Execute campaigns
- Analyze channel/program results (by campaign/weekly/monthly/quarterly)
- Add/edit lifecycle marketing campaigns that support acquisition, retention and engagement
- Manage both expense and working media budgets
- Exceptional written and verbal communication skills
- Excellent time management, multi-tasking and organizational skills
- Critical eye for detail and comfort under pressure
- Experience in Microsoft Excel, Digital Analytics Tools (Google Analytics, Adobe Analytic) is a plus
- Experience in CRM Marketing platforms is a plus
- Working towards bachelor’s degree in marketing, business or finance
- The KnitWell Group Summer Internship Program welcomes the classes of 2025 and 2026 college students to work with several of our brands (Ann Taylor, Lane Bryant, LOFT, Talbots) and Corporate Shared Services to kick-start their career in retail. This immersive experience offers interns the opportunity to work hands-on with their department for 10-weeks and receive professional development opportunities including executive chats, professional workshops, store visits, etc., and participation in a collaborative team project.
- The pay rate for the position is $20.00/hr.
- KnitWell Group does not offer housing near any of our corporate office locations. Participating students must have the ability to independently secure and finance housing in a commutable distance of the office location.
- Applicants to this position must be authorized to work for any employer in the US without sponsorship now or in the future.
- Junior or senior (Class of 2025 and 2026)
- Resume and portfolio (portfolios only needed for Design Applications)
- Available June 2, 2025 – August 8, 2025
LB OH Corp Office-LaneBryant-New Albany, OH 43054
Position Type
Intern (Fixed Term)/Full time
Equal Employment Opportunity
The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.
Salary : $20
