What are the responsibilities and job description for the Lane Bryant is hiring: Creative Director, Photo & Content in New Albany position at Lane Bryant?
About us
Our founder, Lena Bryant didn't set out to change fashion forever, but that's exactly what she did. 120 years later, Lane Bryant remains the iconic plus-size brand. Empowering women is kind of our thing. Our inclusive community of customers and associates champions the acceptance of all sizes, shapes, and people. If you believe in the power of clothes to create confidence and empower self-expression, you'll be at home here.
About the role
The Photo & Content Creative Director will work closely with the Vice-President of Creative Marketing, as well as Editorial and Creative Directors in concepting and executing compelling seasonal go-to-market campaigns. Collaborates with Merchandising, Brand Strategy, Design, Copy and Social partners to develop seasonal content and deliverables that will engage the customer with brand-right content and support business and product strategies. Executes shoots across brand campaign, video, ecomm, and laydowns. Has a deep knowledge of both location and studio shoot execution, photographers, videographers and content creators. Displays a deep understanding of composition and lighting, seasonal fashion, trend and storytelling.
The impact you can have
- Develop strategies for assigned projects to support business plans in collaboration with Marketing Vice President.
- Attend assigned pre-shoot planning meetings collaborating with Merchants and Content partners.
- Collaborate with Producers to source appropriate talent for assigned shoot crews and cast. Determines all locations and set needs.
- Function as “Director” on set of assigned projects.
- Review footage selection with Creative Leadership.
- Collaborate with Producer on selecting freelance and vendors for specialized work as needed.
- Apply a solid aesthetic "eye" to convey brand, strategy, and editorial messages in unique and innovative ways.
- Create creative asset decks and delivers seasonal assets to executional creative team each month.
- Oversees image retouching for Brand and PDP shoots.
- Manages and partners on social content and shoot planning and capture.
You’ll bring to the role
Benefits at KnitWell Group
This position works in a hybrid model, with three days per week worked in the New Albany, OH location and two days per week worked remotely.
Location :
LB OH Corp Office-LaneBryant-New Albany, OH 43054
Position Type : Regular / Full time
Equal Employment Opportunity
The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact myHRSupport@knitwellgroup.com. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.
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