Digital Marketing Associate

About the Role

The Digital Marketing Associate will support the execution of digital marketing strategies that increase brand awareness, drive online traffic, and generate leads. While this role will not be solely responsible for every digital marketing function, a strong working knowledge of these areas is required to effectively collaborate with internal team members and external marketing agencies. The ideal candidate is creative, analytical, and passionate about digital marketing and brand growth.

Key Responsibilities

The Digital Marketing Associate will work alongside internal team members and outside agencies to support and enhance the company’s digital marketing efforts. Responsibilities may include:

• Content Coordination: Assist in developing and managing digital content for the website, blog, email marketing, and social media.
• SEO & Website Optimization: Support SEO strategies to improve organic search rankings and website performance.
• Social Media Management: Work with the team to plan, schedule, and manage posts across LinkedIn, Facebook, Instagram, and other relevant platforms.
• Email Marketing: Help execute email campaigns that nurture leads and engage existing customers using platforms such as Mailchimp, HubSpot, Constant Contact, and Klaviyo.
• PPC & Paid Advertising: Collaborate with agencies to manage paid search and social media advertising campaigns.
• Analytics & Reporting: Track, analyze, and report on key marketing performance metrics, ensuring data-driven decision-making and continuous optimization of digital marketing efforts. Provide detailed reports and insights on campaign effectiveness.
• Project Management: Coordinate marketing projects across internal teams and external partners, ensuring deadlines, budgets, and objectives are met for both short-term campaigns and long-term marketing initiatives.
• Marketing Automation: Assist in the implementation and optimization of marketing automation tools.
• Cross-Team Collaboration: Work closely with sales, product development, and external agencies to align marketing efforts with business goals.

Qualifications & Skills

• 1-3 years of experience in digital marketing, content creation, or social media management.
• Strong understanding of SEO, Google Analytics, and digital advertising platforms.
• Proficiency in email marketing tools (e.g., Constant Contact, Mailchimp, HubSpot, Klaviyo).
• Familiarity with social media scheduling and management tools.
• Basic knowledge of graphic design and video editing (Canva, Adobe Suite, or similar).
• Proven ability to analyze data, generate insights, and create detailed reports on marketing performance.
• Experience in project management, coordinating tasks across multiple teams and external partners.
• Strong copywriting and communication skills.
• Self-motivated with excellent project management and multitasking abilities.
• Basic proficiencies in AI prompts (ChatGPT)

Why Join Malta Dynamics?

• Competitive salary and benefits package.
• Opportunity to work in a growing industry focused on workplace safety.
• Collaborative and dynamic work environment.
• Room for career growth and professional development.

Ready to make an impact in workplace safety? Apply now and help us drive Malta Dynamics forward!

About Malta Dynamics
Malta Dynamics is a leader in workplace safety, specializing in high-quality fall protection and safety solutions. We are dedicated to protecting workers at heights with innovative products designed to meet and exceed industry standards. As we continue to expand, we are looking for a Digital Marketing Associate to help drive our brand's online presence and customer engagement.