Marketing Manager

Develops and executes innovative marketing strategies and campaigns to drive brand awareness, customer engagement, and business growth. Leverages deep understanding of various marketing channels, methods, and strategies in overseeing Marketing Generalists and Specialists. Collaborates with cross-functional teams, manages budgets, analyzes market trends, and oversees the implementation of marketing initiatives to achieve company objectives. 

Essential Functions, Duties, and Responsibilities:

• Develops and implements comprehensive marketing strategies and plans that align with the company's goals and objectives.
• Manages and leads a team of Marketing Generalists and Specialists, providing guidance, mentorship, and performance feedback.
• Conducts market research and analysis to identify consumer insights, market trends, and competitor activities; leverages this information to shape marketing strategies.
• Oversees the creation and execution of integrated marketing campaigns across multiple channels, including digital marketing, social media, email marketing and events.
• Collaborates with cross-functional teams, such as product management, member experience, and Branch Services, to ensure marketing initiatives are aligned with overall business objectives.
• Develops and manages marketing budgets, allocating resources effectively to optimize ROI.
• Monitors and analyzes marketing campaign performance, generates reports, and presents insights to management.
• Stays current with industry trends, emerging technologies, and best practices and integrates them into marketing strategies and campaigns.
• Builds and maintains strong brand positioning through consistent messaging, creative content, and impactful visuals.
• Identifies and evaluates new marketing opportunities, channels, and partnerships to expand brand reach and increase customer acquisition and retention.
• Ensures marketing materials and communications adhere to brand guidelines and convey a cohesive brand image.  

Qualifications:

• Bachelor’s degree in marketing, advertising, communications, or related field.
• Minimum 5-7 years of marketing or marketing communications experience.
• Excellent oral and written communication skills required.
• Experience with online marketing and outreach campaigns for member and product acquisition through digital channels preferred. 

Competencies:

• Service Champion – Adopts a service orientation, building trusting relationships and delivering value for associates, members, and communities.
• Langley Ambassadors – Demonstrates a passion for Langley’s vision, encouraging diversity, equity, and inclusion while considering Langley’s values when making decisions and taking accountability for delivering results.
• Agile in Action – Adapts to changes in the business, demonstrating innovation to improve Langley and advance the business into the future.
• Team Driven – Collaborates across Langley, communicating transparently and prioritizing a team-based approach that delivers optimal outcomes for associates, members, and communities.
• Continuous Learners – Maintains an understanding of Langley’s business and how value is delivered to members and actively pursues opportunities to grow oneself and strengthen the organization. 

Physical Requirements:

The physical demands described here must be met by an employee to successfully perform this position's essential functions, duties, and responsibilities. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is frequently required to sit, use hands to finger, handle, or feel, and talk or hear.  The employee is occasionally required to stand, walk, reach with hands and arms, and stoop, kneel, crouch, or crawl.  Specific vision requirements for the job include close vision (at 20 inches or less) and color vision.  

Working Conditions:

The work environment characteristics described here represent those an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is performed in an indoor, climate-controlled office environment where the noise level is typically quiet.

This job description is not designed to cover or contain a comprehensive listing of functions, duties, or responsibilities required of the employee. Functions, duties, and responsibilities may change, or new ones may be assigned at any time, with or without notice.