What are the responsibilities and job description for the Customer Acquisition Manager - AMER position at Lansweeper?
About the role
Are you a results-driven professional with a passion for growth and customer acquisition? We’re looking for a Customer Acquisition Manager to design and implement strategies that drive new customer growth and fuel our business success. This role focuses on identifying, targeting, and onboarding new customers across all segments, helping us scale revenue and expand our market presence in mid-market and enterprise customers.
As Customer Acquisition Manager, you will leverage data-driven insights, innovative campaigns, and collaboration across teams to achieve ambitious acquisition targets. You will play a key role in building a robust pipeline, optimizing conversion rates, and ensuring a seamless customer journey that drives lasting impact.
Your responsibilities
Collaboration with partners, marketing team, and other to create lead inflow
Convert inbound leads into deals
Coach your (3) team members
Forecasting and reporting
Customer Acquisition Strategy
Develop and execute comprehensive strategies to attract, engage, and convert new customers across multiple channels.
Identify market opportunities and target segments to optimize growth and revenue potential.
Collaborate with marketing, sales, and product teams to design and implement acquisition campaigns that deliver measurable results.
Pipeline Management & Conversion
Build and manage a strong pipeline of qualified leads, ensuring consistent progress toward acquisition goals.
Analyze conversion funnels, identify challenges, and implement solutions to improve efficiency and reduce drop-offs.
Leverage digital tools, CRM systems, and data insights to optimize performance and customer engagement.
Performance Monitoring & Analysis
Monitor and report on key acquisition metrics (such as: cost-per-acquisition, conversion rates, ROI,..)
Continuously assess campaign performance, applying a data-driven approach to refine and improve results.
Collaborate closely with stakeholders to align acquisition strategies with broader business objectives.
Customer Journey Optimization
Develop initiatives to ensure a seamless customer experience from acquisition to onboarding.
Work cross-functionally to align messaging, positioning, and processes that drive customer satisfaction and retention.
Team Leadership & Development
Lead, mentor, and inspire a team of 3 Account Executives.
Build a high-performing team and a winning culture.
Provide coaching, training, and professional development to enhance team performance.
Foster a collaborative and inclusive team culture that encourages innovation and excellence.
What we’re looking for
Experience: 5 years of experience in customer acquisition, sales, or growth marketing within a SaaS or software company.
Strategic Skills: Proven ability to build, implement, and optimize customer acquisition strategies.
Data-Driven Mindset: Strong analytical skills with experience interpreting data to drive decisions and improve performance.
Customer Focus: Track record of successfully onboarding and converting customers while ensuring an exceptional experience.
Collaboration: Excellent communication skills and ability to work across departments to achieve results.
Hands-On Execution: Entrepreneurial spirit with a proactive, results-oriented approach.
Language Skills: English native
Leadership skills: Ability to coach a team and manage results
Our offer you can’t refuse
Growing along with a fast-growing scale-up
Variation, challenges and responsibility
Easygoing teamwork
Internal and external training
Competitive wage & benefits
Austin-based candidates will maintain a hybrid schedule working from home and in the Austin office (located in Northwest Austin near the Arboretum area) at least 2 days a week.
US: Diversity Statement – Equal Employment Opportunity
It is Lansweeper’s policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws.
